Shopper Marketing Manager

About Create Wellness

Founded in 2022, Create Wellness is revolutionizing creatine supplementation with innovative products like the first-ever creatine gummy. The company is rapidly expanding through eCommerce and retail channels, positioning creatine not just for bodybuilding but as an essential wellness product, aiming to lead the category.

Role Overview

We are seeking a Shopper Marketing Manager to lead retail activation, serving as the critical link between brand strategy and retail execution across prominent partners including Target, Vitamin Shoppe, Sprouts, GNC, Wegmans, and future collaborators.

Key Responsibilities

• Own and manage the retail marketing and activation calendar for key retail partners such as Target, Sprouts, GNC, Vitamin Shoppe, and Wegmans.
• Oversee the dedicated retail marketing budget, including planning, allocation, and performance measurement.
• Design and implement shopper marketing programs on platforms like Instacart, Ibotta, and Aisle to boost product trial and consumer conversion.
• Identify vendor partners and manage secondary placement initiatives in retail stores and e-commerce channels.
• Monitor competitive shopper marketing efforts and pinpoint opportunities to distinguish Create Wellness.
• Serve as the strategic and operational bridge between retail sales and brand marketing teams, converting national campaigns into retailer-specific activations.
• Develop retailer presentations and co-op proposals showcasing Create Wellness's commitment to these partnerships.
• Collaborate with retail sales, marketing, and merchandising teams to ensure excellent execution of secondary placement and digital merchandising efforts.
• Create shopper-facing creative briefs and oversee internal and external creative resources or agencies to execute campaigns on time and within brand standards.

Qualifications

• 4 to 6 years of relevant experience in shopper marketing, retail marketing, or trade marketing within consumer packaged goods (CPG).
• Proven hands-on experience executing shopper activation programs at Target.
• Proficiency with retail media platforms such as Instacart, Ibotta, Aisle, or comparable tools.
• Experience managing a retail marketing budget with defined performance metrics.
• Strong ability to collaborate cross-functionally across brand, creative, and sales departments.
• Knowledge of Target’s retail media ecosystem including Roundel.
• Willingness to work in New York City regularly or relocate if not local.

Preferred Skills

• Experience in supplement, wellness, beauty, or food and beverage categories.
• Understanding of Target’s promotional model.
• Background managing creative agencies or internal design teams.
• Experience working for brands with revenues between $50 million and $300 million.

Benefits

• Competitive salary and equity compensation.
• Comprehensive health, dental, and vision insurance fully covered.
• 401K retirement program.
• Office located in Manhattan offering flexible hybrid work arrangements and generous paid time off.