Senior Performance Marketer - Meta Conversion API

About Red Bananas

Red Bananas is a comprehensive digital and creative agency based in Jeddah, servicing clients globally. Our specialties include performance marketing, SEO, media buying, and premium bilingual creative work in both Arabic and English. We cater to a diverse range of industries such as real estate, automotive, sports, and retail, with operations rooted in Saudi Arabia and extending worldwide.

Our Culture and Work Ethic

We emphasize collaboration, continuous learning, and internal career development, preferring to promote from within rather than hiring externally for senior roles. Our environment balances hard work for clients with a supportive atmosphere that avoids burnout. We provide genuine ownership opportunities, support from thoughtful management focused on employee growth, and a culture of mutual assistance and knowledge sharing.

The Role

This senior position involves full accountability for the performance marketing and media buying efforts for assigned accounts, encompassing strategy formulation, campaign execution, and outcome management. The role includes leading and mentoring junior performance marketers, ensuring work quality, and fostering team growth while maintaining client targets. Reporting is to the Head of Performance & Media Buying.

Key Responsibilities

• Lead the performance marketing results and media buying targets, managing budgets effectively to meet objectives.
• Build, optimize, and directly manage advertising campaigns, maintaining close monitoring to swiftly address issues.
• Oversee, mentor, and develop junior performance marketers, guiding them through review and quality control processes.
• Directly engage with clients, presenting strategic plans and results confidently while defending performance metrics.
• Design comprehensive media plans involving channel selection, budget allocation, pacing, and bundling strategies.
• Establish and manage measurement systems, including tracking conversions and campaigns across multiple platforms to ensure accurate data capture.
• Perform thorough data analysis, including identifying correlations and conducting regressions to derive actionable insights.
• Utilize AI tools such as Claude to accelerate drafting, data analysis, reporting, and custom tool development as needed.
• Maintain live tracking and transparent reporting for all assigned accounts to provide real-time performance visibility.

Candidate Profile

Mental Approach:

• Strong critical thinking skills that enable questioning of briefs and logical reasoning beyond standard procedures.
• Proactive ownership mindset, capable of independently driving tasks to completion without oversight.
• Adaptability to fast-changing environments and agile workflows.

Technical and Tool Expertise:

• Practical experience incorporating AI tools (e.g., Claude) into daily workflows for improved efficiency.
• Fluency with key performance tools including Google Analytics 4, Microsoft Clarity, and major advertising platforms.
• Ability to independently configure conversions, tracking, and campaign execution.

Client & Strategic Skills:

• Confidence and clarity in client-facing presentations and defending strategic decisions.
• Competence in constructing media plans from initial objectives to detailed budget and channel mix allocation.

Analytical Proficiency:

• Strong analytical capabilities such as performing linear regression, extracting correlations, interpreting data accurately, and making informed decisions.

Language Skills:

• Fluency in both Arabic and English, comfortable working bilingually as required by client needs.

Preferred Qualifications:

• Broader marketing understanding beyond performance marketing, including media planning, pricing, and bundling strategies.
• Experience working within agencies, particularly in the Saudi Arabian or GCC regions.
• Demonstrated history of effectively managing people, not solely campaigns.