Senior Manager - E-commerce

Role Overview

As the Senior Manager for E-commerce, you will be solely responsible for the success of our digital platforms, encompassing comprehensive accountability for profit and loss, strategic direction, and operational performance. Your role involves managing the entire value chain—from procurement and performance marketing to operations and customer experience—to drive robust growth and sustainable profits.

Key Responsibilities

• Full ownership of revenue generation and earnings before interest and taxes (EBIT) for all designated e-commerce platforms.
• Planning and managing budgets alongside monthly rolling forecasts, ensuring marketing expenditures, operational costs, and inventory investments align with growth objectives.
• Collaborating closely with Buying and Merchandising teams to guide seasonal assortment decisions and open-to-buy plans to optimize product offerings for digital demand in regional markets.
• Leading the digital and commercial calendar by coordinating impactful promotional and branding initiatives across all online channels.
• Overseeing performance marketing efforts to achieve key performance indicators such as return on ad spend (ROAS), conversion rates (CR), and website traffic.
• Taking charge of end-to-end fulfillment operations by partnering with logistics and warehouse teams to improve delivery times and minimize product returns.
• Driving the technological development of e-commerce platforms, ensuring a seamless, mobile-friendly user experience that maximizes units per transaction (UPT) and average order value (AOV).
• Managing customer retention and loyalty programs to strengthen brand value and encourage repeat business.
• Ensuring cohesive integration between digital and physical retail channels to provide customers with a unified brand experience.

Required Skills and Competencies

• Strong analytical and commercial acumen.
• Proficiency in financial management.
• Expertise in marketing and digital marketing strategies.
• Knowledge of e-commerce platform architecture.
• Understanding of supply chain and operational processes.
• Ability to manage diverse stakeholders effectively.

Educational and Experience Requirements

• Bachelor's degree in business, marketing, or a related discipline.
• Master’s degree is preferred.
• Minimum of 10 years professional experience with at least 5 years in a similar managerial role.