Senior Data Analyst

About the Role

The Senior Data Analyst in Marketing plays a crucial role in supporting the Marketing Department by converting complex data sets into meaningful insights. This position focuses on ensuring data accuracy, performing detailed analyses to guide strategic decisions, and delivering comprehensive analytical reports and presentations. The role reports directly to the Marketing Director and covers functions such as marketing, customer analytics, communications, and customer experience.

Key Responsibilities

• Gather, verify, and reconcile data from various sources to maintain the integrity of datasets.
• Ensure high standards of data quality, accuracy in reporting, and adherence to key performance indicator governance.
• Conduct thorough analyses of business operations, customer trends, and marketing initiatives to spotlight risks and opportunities.
• Evaluate marketing campaign effectiveness, customer behavior patterns, and communication strategies.
• Develop visually engaging dashboards, scorecards, management reports, and presentations tailored for executive audiences.
• Convert intricate data findings into straightforward business recommendations and insights.
• Work collaboratively with internal stakeholders to clarify analytical requirements and deliver tailored solutions.
• Enhance reporting workflows through automation, leveraging business intelligence platforms and incorporating AI-based tools.

Candidate Requirements

• A bachelor's degree in Data Analytics, Statistics, Economics, Marketing, Business Administration or a related discipline.
• Minimum of 8 years of professional experience, including at least 5 years specializing in data analysis, business intelligence, or marketing/customer analytics.
• Proficiency with advanced Excel functionalities, PowerPoint, and data visualization tools such as Power BI or Tableau.
• Strong skills in analytical thinking, report generation, data visualization, and storytelling with data.
• Background in customer analytics, marketing data analysis, or evaluating business performance.
• Preferred experience within GCC countries and exposure to sectors like real estate, hospitality, or multi-industry business environments.