Senior Creative Strategist

About the Role

An esteemed partner company based in the United Kingdom is seeking a Senior Creative Strategist who specializes in translating customer insights into impactful, data-oriented advertising initiatives. This role involves leading the creative strategy for direct-response marketing campaigns from the initial research phase through concept development, production, and subsequent campaign optimization.

The successful candidate will engage closely with creative teams to produce scalable advertising content, including various media types such as video, static images, landing pages, and AI-enhanced creative materials. A combination of profound marketing acumen, analytical insight, and a knack for using performance data to direct creative choices is essential.

Responsibilities

• Perform comprehensive customer research, competitive benchmarking, and market assessment to discover new angles, messages, and positioning strategies for advertising.
• Monitor advertising market trends and analyze competitor activities alongside campaign performance data to identify enhanced opportunities.
• Design compelling advertising concepts, scripts, briefs, and messaging for diverse ad formats like short videos, long-form sales videos, AI-generated content, static ads, and landing pages.
• Prepare precise creative briefs to clearly communicate strategic aims, audience perspectives, and execution demands to the creative production teams.
• Work hand-in-hand with designers, editors, and copywriters to oversee asset creation and ensure all outputs are aligned with strategic objectives and performance metrics.
• Evaluate campaign results, identify patterns associated with success, and apply insights to evolve and refine creative strategies.
• Utilize AI tools to enhance research, brainstorming, concept development, and content generation, maintaining judicious oversight on AI outputs.
• Regularly experiment with novel ideas, different formats, and messaging styles to maximize campaign effectiveness and scalability.

Candidate Requirements

• Minimum of three years' experience in creative strategy, performance marketing, direct-response copywriting, or a closely related discipline, preferably within direct-to-consumer (DTC) brands.
• Demonstrated success in generating Meta ad campaigns and understanding critical factors that drive high campaign performance.
• Proficient in teamwork directly involving video editors, graphic designers, copywriters, and other creative production members.
• Deep familiarity with advertising KPIs, performance analytics, and data-driven campaign optimization.
• Exceptional proficiency in English, both written and spoken.
• Strategic thinker who translates research insights into actionable creative direction with clarity.
• Self-driven with a strong sense of ownership and capability to thrive in a rapid-growth, dynamic work environment.
• Experienced with AI tools as an intrinsic element of daily workflows for research, ideation, scriptwriting, and creative processes.
• Must maintain at least six hours of working time overlap within the hours of 9:00 AM to 6:00 PM GMT+3.

Preferred Qualifications

• Prior involvement with consumer brands in sectors like supplements, health, beauty, apparel, or lifestyle.
• Experience with AI-generated user-generated content (UGC) ads.
• Knowledge of Meta Ads Manager and Meta Ad Library platforms.
• Familiarity with direct-response marketing models such as AIDA, PAS, and value-driven offer strategies.
• Hands-on experience with AI creative platforms including ChatGPT, Claude, Gemini, Midjourney, Runway, or equivalents.

Benefits and Additional Information

• Competitive monthly salary ranging between $3,000 and $4,500 USD.
• Fully remote position offering flexibility with location.
• Eighteen days of paid vacation per year after successful completion of the probation period.
• Five paid sick days annually.
• Health insurance coverage provided after six months of employment.
• Opportunities to participate in international company retreats following six months of service.
• Christmas bonus awarded after three months of employment.
• Regular salary reviews and chances for promotion every six to twelve months.
• Engagement in a fast-paced, innovative environment valuing experimentation and AI integration.

Additional Notes

This role is offered through a partner company that handles the recruitment process and subsequent hiring procedures. Applicants should expect a swift, impartial review process leveraging AI-driven applicant matching followed by decision-making coordinated by the partner company's internal team.

Applicants should be aware that their personal information will be processed for recruitment purposes in compliance with relevant data privacy regulations.