Senior Brand & Visual Designer

About CWILL

CWILL (pronounced "quill") offers a comprehensive post-purchase and retention solution tailored for Shopify brands. Our platform helps reduce customer support tickets, recapture revenue lost from returns, and transform one-time purchasers into devoted customers by enhancing every interaction following a sale.

At CWILL, your creative work will impact millions of shoppers daily across more than 30,000 Shopify stores. As this is a founding design position, you will establish the foundational visual standards rather than follow pre-existing guidelines. Our small, agile team operates without bureaucracy, granting you direct engagement with our leadership. Being a profitable and self-funded company, we offer a secure environment without concerns about funding runway.

Role Overview

We seek our inaugural US Brand & Visual Design Lead to create and implement CWILL’s complete visual identity. This role covers everything from the initial website experience for merchants to the embedded widgets encountered by millions in Shopify stores.

Key Responsibilities

• Own and maintain CWILL’s brand system ensuring clarity, consistency, and scalability across all platforms
• Design, iterate, and deliver marketing websites, landing pages, and campaign materials from start to finish
• Create consumer-facing UI elements such as embedded widgets, in-product overlays, and co-branded experiences within Shopify storefronts
• Produce external promotional assets including event/booth materials, social media graphics, and pitch decks
• Work closely with engineering teams to guarantee accurate implementation of designs through collaborative tools like Figma
• Contribute to product UI design where branding intersects with product usage, including onboarding flows, empty states, and notifications
• Develop and refine a scalable design system that bridges brand identity and product consistency

Candidate Requirements

• A compelling portfolio demonstrating exceptional visual design skills across web, product UI, and brand systems
• Proven experience designing consumer-facing interactive elements such as landing pages, events, widgets, or embedded UI components within other platforms
• Proficiency with Figma and delivering design assets that are executed faithfully in production
• At least three years of experience in Brand, Visual, or Marketing Website Design, preferably within B2B SaaS or direct-to-consumer ecommerce
• Comprehensive expertise in brand and digital design disciplines including websites, widgets, illustration, and typography
• Strong ability to manage projects with high ambiguity, confidently initiating design direction from scratch

Desirable Qualifications

• Hands-on familiarity with the Shopify ecosystem (including experience at relevant companies or app development)
• Experience stepping from individual contributor roles into design team leadership positions
• Knowledge of post-purchase and customer retention strategies
• Exposure to AI-driven product experiences

Compensation and Benefits

• Starting salary range from 90,000 to 120,000 USD annually, negotiable based on experience, plus bonuses
• 401(k) retirement plan
• Paid time off and holidays
• Health insurance coverage