Senior Brand Manager

About BossBites

BossBites is a consumer packaged goods company that partners with renowned chefs and restaurant brands to distribute products nationwide. Their flagship brand, Di Fara Pizza, is currently available in approximately 8,000 grocery stores, aiming to reach 10,000 outlets in the near future.

Role Summary

The company is seeking its first dedicated Brand Marketing Manager to oversee brand execution for Di Fara Pizza as the brand is projected to grow from roughly $13 million to $35 million in run rate this year, with a target of $70 million by 2027. This position carries full accountability for managing agency collaborations and retail marketing operations, filling a gap left by a departing generalist and establishing structured processes. The role presents an opportunity for career growth, with potential progression to a Head of Marketing position as the brand expands.

Key Responsibilities

• Oversee daily management of agency partners including Sircle (paid and organic social media), Chalk and Zero (packaging and creative design), and manage the ongoing search for a PR agency.
• Develop and execute retail digital marketing strategies across prominent retail media platforms such as Target Roundel, Walmart Connect, Kroger Precision, and Whole Foods.
• Collaborate closely with the Brand Content Manager to ensure alignment of organic social media efforts with paid and retail marketing strategies.
• Manage the brand marketing budget and deliver performance and ROI reports to company leadership.
• Act as the marketing representative in meetings with retailers, agency partners, category reviews, and planning sessions.
• Contribute to building and refining marketing processes and organizational structure as the team grows.

Desired Qualifications

• At least 5 years of experience in brand or marketing management, preferably within the consumer packaged goods or food and beverage sectors.
• Demonstrated ability to manage multiple external agencies concurrently.
• Proficient knowledge of retail media platforms such as Target Roundel, Walmart Connect, Kroger Precision, or equivalent systems.
• Comfort and capability in taking full ownership within a rapidly expanding, early-stage company, including developing new marketing playbooks rather than following existing ones.
• Strong skills in organization and budget management.

Additional Information

• Reporting To: Bruno D'Uva, Co-founder & President of BossBites.
• Work Location: Red Bank, NJ (on-site).
• Compensation: Competitive base salary plus equity vesting, aligned with experience.