Sales Coordinator - Automotive Showroom Operations

Company Overview

Founded in the 1930s and headquartered in Dubai, Al-Futtaim Group is a prominent and diversified privately-owned regional conglomerate. It operates through five divisions: automotive, financial services, real estate, retail, and healthcare, employing over 35,000 professionals across more than 20 countries in the Middle East, Asia, and Africa. Al-Futtaim partners with over 200 globally respected brands, driven by a strong entrepreneurial spirit and customer-centric focus that fuels continuous growth and adaptation to evolving customer needs.

Our core values of respect, excellence, collaboration, and integrity guide us in enriching our customers’ lives daily.

Role Overview

We are looking for a highly organized and commercially savvy Sales Coordinator to manage the end-to-end sales processes within our automotive showroom. This role acts as the operational backbone for the sales team, guaranteeing precise documentation, smooth customer interactions, and cohesive coordination among Sales, Finance, Logistics, Registration, and Aftersales teams.

This position is vital for boosting sales conversion rates, speeding up delivery timelines, and maintaining data accuracy across CRM and ERP systems. The Sales Coordinator significantly impacts showroom productivity, customer satisfaction, and meeting monthly sales targets in a fast-moving automotive retail setting.

Key Responsibilities

• Manage and support daily sales showroom activities, providing structured administrative assistance to Sales Consultants and the Sales Manager.
• Accurately prepare quotations, sales orders, proforma invoices, and vehicle delivery documents in a timely manner.
• Monitor vehicle availability, stock allocation, and sales pipeline status collaboratively with the inventory team.
• Track and troubleshoot booking-to-delivery cycles to remove delays affecting customer handover.
• Maintain and update customer records, lead statuses, and sales pipeline data within the CRM system.
• Follow up on customer inquiries, booking schedules, test drives, and pending paperwork, ensuring premium service throughout the sales journey.
• Collaborate with Finance for payment confirmations, deal approvals, and documentation management.
• Coordinate with Registration, Insurance, Logistics, Aftersales, and PDI teams for compliant and timely vehicle delivery aligned with customer expectations.
• Act as the primary liaison between the Sales floor and back-office support functions.
• Compile daily, weekly, and monthly sales reports covering bookings, deliveries, stock levels, and target progress.
• Assist with sales forecasts, dashboard management, and customized commercial reports to aid decision-making.
• Ensure all sales transactions adhere to Al-Futtaim’s policies, brand standards, and KSA automotive regulations.
• Maintain thorough documentation and prepare for internal audits and brand inspections to ensure compliance.
• Support promotional campaigns, showroom events, product launches, and other customer engagement activities.
• Organize logistics related to test drives, events, and seasonal sales activations, while supporting showroom presentation and customer materials preparation.

Required Qualifications and Skills

• Bachelor’s degree in Business Administration, Sales, Marketing, or a comparable discipline; diploma holders with relevant automotive sales coordination experience will also be considered.
• 1 to 4 years' experience in sales coordination, sales support, or dealership operations, preferably within the automotive sector.
• Proficiency in CRM systems, ERP platforms (such as SAP, Oracle, Autoline, Kerridge), and sales reporting tools.
• Familiarity with KSA vehicle registration, insurance, and delivery regulations is advantageous.
• Strong organizational skills with ability to handle multiple tasks and maintain high accuracy with documentation and data entry.
• Excellent interpersonal and communication skills for effective customer and internal stakeholder engagement.
• Capability to coordinate efficiently across diverse teams such as Finance, Logistics, Registration, and Aftersales.
• Customer-focused mentality with ownership and problem-solving approach, able to handle pressure and meet deadlines.
• Advanced knowledge of Microsoft Excel, Word, and PowerPoint for reporting and presentations.
• Understanding of automotive finance and insurance procedures is a plus.

About Al-Futtaim Automotive

As a vital division within the UAE-based Al-Futtaim Group, Al-Futtaim Automotive operates in 10 countries throughout the Middle East, Asia, and Africa. Our business encompasses distribution, manufacturing, leasing, and aftersales services, representing globally renowned brands including Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo, and RAM.

Our customer-centered approach drives us toward innovation, quality excellence, and exceptional service, catering to individuals, fleet operators, and contractors alike. We strive to lead in tailored mobility solutions by delivering world-class omni-channel experiences.

Powered by a team of 9,000 employees, Al-Futtaim Automotive offers abundant career growth opportunities and supports talent development across all levels.