Public Relations Manager

Company Overview

CELINE is a rapidly expanding luxury French couture and leather goods brand under the LVMH Fashion Group. Its ambition is to become one of the most iconic luxury labels globally. The company seeks driven, passionate, and adaptable individuals eager to thrive in a dynamic, demanding environment.

Position Summary

The Public Relations Manager will support the New York PR team in daily editorial operations, focusing on enhancing CELINE's visibility and brand image in North America. This role strategically oversees editorial initiatives for both Women’s and Men’s lines across multiple product categories, including Ready-to-Wear, Leather Goods, and Beauty.

Key Responsibilities

• Coordinate daily communications with editors, stylists, and Paris headquarters concerning editorial sample requests.
• Collaborate with the PR Assistant to use Launchmetrics for managing editorial requests and tracking.
• Work alongside senior leadership to formulate and implement innovative press strategies and partnerships.
• Maintain and nurture strong networks with Women’s and Men’s editorial staff and stylists across the region.
• Identify potential editorial opportunities by monitoring emerging luxury, fashion, and art media outlets.
• Manage select key opinion leader (KOL) and influencer initiatives ensuring alignment with brand values and performance goals.
• Conduct competitive market analysis to highlight effective marketing and press tactics.
• Lead digital pitching and strategic communication efforts for seasonal launches across multiple categories.
• Prepare and provide data-driven reports and insights to U.S. senior managers and Paris headquarters using DMR and Discover platforms.
• Manage seasonal sample ordering in line with regional priorities.
• Support planning and execution of Paris collection shows collaborating with U.S. and Paris teams.
• Assist senior PR management in organizing local events including retail promotions, press days, and exhibitions.
• Leverage VIP dressing efforts to maximize strategic press placements.
• Collaborate cross-functionally with corporate teams on strategic initiatives.

Required Qualifications and Competencies

• Bachelor’s degree in Public Relations or Communications.
• At least 5 to 7 years of progressive experience in public relations.
• Proven experience in management or supervisory roles.
• Established press contacts within the industry.
• Familiarity with Microsoft Office Suite and industry platforms such as Launchmetrics, Lefty, DMR, and Fashion Monitor.
• Strong project management skills able to juggle multiple priorities in a fast-paced environment.
• Excellent organizational, interpersonal, written and verbal communication skills.
• Attention to detail and highly organized work habits.
• Adept at engaging with colleagues across all organizational levels including senior leadership and retail teams.
• Flexibility to work occasional evenings, weekends, and holidays.
• Ability and willingness to travel as required.

Compensation and Benefits

The annual salary range for this position is from $85,000 to $110,000, with actual pay depending on relevant skills and experience. An additional bonus opportunity is included. Benefits encompass medical, dental, vision coverage, short- and long-term disability, paid time off, employee discounts, perks, and a retirement plan with employer contributions.

Equal Opportunity Commitment

CELINE is dedicated to fostering an inclusive workplace that values diversity and provides equal opportunities regardless of gender, expression, disability, background, religion, sexual orientation, or other legally protected categories. The company welcomes diverse talents and individualities.