Product Manager, Marketing Projects

Overview

The Product Manager for Marketing Projects at Carnival Corporation leads the creation and implementation of go-to-market strategies for key product additions, focusing particularly on exclusive destinations and new ship launches over several years. This role closely collaborates with senior leadership and cross-functional teams across Guest Experience, Operations, and Marketing to transform product development goals into compelling, insight-driven promotions that engage customers throughout their journey.

Key Responsibilities

• Develop detailed product marketing plans in partnership with Guest Experience and Operations teams, ensuring synergy with brand strategy and communications timelines.
• Coordinate and deliver integrated marketing campaigns for major product initiatives, maintaining unified messaging across all marketing channels from initial awareness to conversion.
• Convert new guest offerings into engaging marketing stories by working with subject matter experts and senior leaders in Operations, Food & Beverage, and Entertainment, creating foundational messaging briefs for creative teams.
• Champion consistent use of Carnival’s unique brand elements across all campaigns, reinforcing brand identity in every communication touchpoint.
• Create regional support marketing plans when ships enter new ports or markets by analyzing the competition and guiding creative agencies to deliver targeted campaigns, including paid media strategies.
• Contribute to budget preparation, review proposals and invoices, and monitor expenses to ensure cost-effective adherence to budget limits.

Required Skills and Experience

• At least 7 years in brand or product marketing, integrated marketing, or advertising with experience in managing large-scale launches and multi-channel campaigns.
• Proven ability to develop go-to-market strategies, communication frameworks, and creatively translate operational data into consumer-facing marketing content.
• Experience leading cross-functional teams and agencies through all stages of campaign development, ensuring delivery aligned with timelines, budgets, and brand standards.
• Strong leadership skills to build and maintain partnerships across Marketing, Guest Experience, Operations, and executive stakeholders.
• Ability to manage complex projects, multiple priorities, and fast-paced environments while ensuring accuracy and attention to detail.

Additional Information

• This is an in-office role based in the Miami/Ft. Lauderdale area with hybrid flexibility allowing remote work on Fridays.
• Minimal travel is expected.
• Work involves indoor and outdoor settings with exposure to varying weather conditions and the need for regular movement throughout facilities.

Benefits

• Comprehensive health benefits covering medical, dental, and vision plans.
• Employee Assistance Program and mental health resources.
• Company-paid term life insurance and disability coverage.
• 401(k) plan with company match and Employee Stock Purchase plan.
• Paid time off including 8 company holidays plus 2 floating holidays, vacation starting at 14 days per year, and sick leave.
• Additional perks such as complimentary standby cruises, employee discounts on cruises, tuition reimbursement, and access to an on-site fitness center.

Company Commitment

Carnival Corporation emphasizes an ethical, compliant workplace culture focusing on integrity, respect, and accountability. It is an equal opportunity employer committed to diversity and inclusion in hiring practices.