Product Evangelist (Content Creator and Streamer)

About Razer and Role Overview

Joining Razer means becoming part of a worldwide mission to transform the gaming industry. Razer offers an immersive, gamer-centric work environment that fosters rapid professional and personal growth, collaborating with teams across five continents. The Product Evangelist position focuses on spearheading global product marketing efforts for Razer's content creator and streamer segment, including devices like microphones, webcams, lighting gear, and related software solutions.

Key Responsibilities

• Develop and execute comprehensive global marketing strategies for both hardware and software within the creator and streamer product lines.
• Create compelling product positioning, messaging, and value propositions tailored specifically for creators and streamers.
• Plan and implement worldwide go-to-market campaigns in coordination with product, marketing, sales, and partnership teams.
• Analyze industry trends, customer behavior, and competitor activity to inform marketing and product strategies.
• Manage product launch schedules, prepare marketing collateral, and monitor campaign effectiveness.
• Collaborate with external partners and brands to enhance partnership initiatives.
• Support marketing efforts throughout the product lifecycle to boost subscription conversions, user engagement, retention, and minimize churn.
• Assist management in overseeing budget allocations for the creator and streamer business category.
• Perform additional duties as assigned.

Candidate Requirements

• A Bachelor’s degree in Business, Marketing, or a related discipline, or equivalent professional experience.
• Two to three years of experience in product marketing or management, preferably within consumer electronics, content creation, or gaming sectors; strong internship experience considered for junior applicants.
• In-depth understanding of the creator economy and familiarity with popular streaming platforms such as Twitch, YouTube, and TikTok.
• Knowledge of software business models, particularly SaaS and subscription models involving metrics like monthly recurring revenue, churn rate, retention, and tiered offerings.
• Proven success in product launches and executing impactful marketing campaigns.
• Experience managing go-to-market strategies across diverse channels including retail, direct-to-consumer, online platforms, app stores, and in-product monetization methods.
• Excellent communication, organizational, analytical, and project management abilities.
• A passion for gaming, content creation, and staying abreast of emerging technological trends.
• Ability to work autonomously while juggling multiple projects and priorities.
• Excellent administrative skills and experience engaging with executive leadership.
• Preferred experience operating within a global company involving coordination with stakeholders across multiple countries and time zones.

Diversity and Inclusion

Razer is committed to equal opportunity employment, believing that diversity enhances ideas, products, and workplace culture. We foster an inclusive, respectful, and fair environment without discrimination based on race, ethnicity, nationality, religion, age, gender identity, sexual orientation, disability, or other protected categories. Reasonable accommodations are provided as needed.

Are You Game?

If you are eager to contribute to a global gaming revolution and possess the drive to lead product marketing strategies within the creator ecosystem, Razer welcomes your application.