Performance Marketing Specialist

About the Role

The Performance Marketing Specialist will be responsible for strategizing, launching, managing, and optimizing digital marketing campaigns primarily across Paid Search (PPC), Social Media Ads, Display networks, and SEO. This role is based in Coimbatore with a remote work option available and requires 8-10 years of relevant experience.

Core Responsibilities

• Develop and execute performance marketing strategies tailored to various digital channels.
• Manage daily campaigns including budget allocation, bids, and pacing to meet targeted CPA and ROAS goals.
• Conduct comprehensive A/B and multivariate testing to optimize creative assets, landing pages, and bidding tactics.
• Analyze funnel data and campaign metrics to enhance CTR, conversion rates, and overall cost efficiency.
• Prepare detailed weekly and monthly reports delivering actionable insights to stakeholders.
• Collaborate cross-functionally with creative, content, and analytics teams to align campaign strategies and produce effective promotional materials.
• Maintain tracking, conversion attribution, UTM tagging, and adhere to platform policies, brand standards, and privacy regulations.
• Keep updated with the latest trends and best practices in digital marketing and performance campaigns.

Qualifications and Skills

• 8 to 10 years of demonstrated experience managing and optimizing digital marketing efforts with measurable ROI improvements.
• Advanced expertise with Google Ads, Google Analytics, Facebook Ads Manager, and other relevant advertising platforms.
• Strong analytical skills to interpret data, identify patterns, and make informed decisions.
• Proficient understanding of SEO/SEM, conversion rate optimization (CRO), attribution modeling, and performance tracking methodologies.
• Excellent communication abilities, strategic thinking, and capacity for effective project management in fast-paced environments.

Additional Preferred Experience

• Familiarity with marketing automation tools such as HubSpot or Marketo.
• Understanding of CRM systems and lead nurturing or scoring workflows.
• Experience with programmatic advertising platforms and demand-side platforms (DSPs).
• Use of landing page optimization tools like Unbounce, Optimizely, or VWO.
• Exposure to affiliate marketing or influencer campaign coordination.
• Strong skills in Excel or Google Sheets for automating reports and conducting pivot analyses.
• Prior work experience managing digital advertising campaigns targeted at US or other international audiences.

Certifications (Optional)

Relevant certifications including Google Ads and other PPC qualifications are considered an advantage.