Performance Manager

Role Overview

The Off-page SEO & Online Reputation Manager at Global Wave Group, located in Albany, Auckland, focuses on enhancing the company’s online authority, visibility, and reputation beyond its website. Reporting to the Global Marketing Manager, this role strategically builds authoritative backlinks, elevates brand presence on external platforms, monitors search results, and manages any adverse or incorrect online content.

Key Responsibilities

• Design and implement an off-page SEO plan that supports broader marketing and business objectives.
• Create and sustain a structured backlink building program through outreach, partnerships, digital PR, and guest posts.
• Discover and secure backlinks from influential and relevant websites.
• Oversee backlink profile integrity, addressing toxic or broken links via disavow processes or cleanups.
• Track branded search results to ensure positive and accurate information dominates the first page of SERPs.
• Identify and address negative or outdated online content by responding, suppressing, correcting, or counterbalancing it.
• Coordinate with Content and PR teams to publish favorable brand narratives, case studies, and thought leadership externally.
• Optimize company presence across key third-party platforms such as review sites, directories, social and industry profiles.
• Monitor and respond to online reviews and feedback in partnership with Customer Service and relevant teams.
• Utilize SEO and reputation monitoring tools like Google Search Console, Ahrefs, SEMrush, and Mention for performance tracking and insights.
• Generate periodic performance reports on off-page SEO metrics, reputation health, and progress against KPIs.

Qualifications and Skills

• Bachelor’s degree in Marketing, Communications, Business, or allied disciplines.
• Minimum of three years’ SEO experience, including at least one year specialising in off-page SEO or link acquisition.
• Proven capability in managing online reputation, brand mentions, or digital PR initiatives is highly advantageous.
• Comprehensive understanding of search engine algorithms, link relevance factors, alongside white-hat link-building techniques.
• Proficient with key SEO tools such as Ahrefs, SEMrush, Moz, Google Search Console, and Google Analytics.
• Strong analytical abilities to decode data trends and formulate strategy-driven recommendations.
• Exceptional written communication skills suitable for outreach, responses, and briefing content creators.
• Strategic mindset combined with a practical, hands-on approach to execution.
• Meticulous attention to detail, well-organized with consistent process adherence and documentation standards.
• Effective problem solver with a proactive stance on handling negative content and reputation crises.