Paid Ads Manager

Job Overview

The Paid Ads Manager role at Chandigarh University, based at the Mohali campus, seeks a proactive and results-oriented professional to lead and enhance digital advertising initiatives. The ideal candidate will have extensive expertise in managing and optimizing paid campaigns across multiple platforms to drive lead generation and maximize return on investment (ROI).

Primary Responsibilities

• Design, implement, and refine paid advertising campaigns on Google Ads, Meta platforms (Facebook and Instagram), LinkedIn, and YouTube.
• Oversee campaign budgets and boost performance by focusing on Return on Ad Spend (ROAS) and Cost Per Lead (CPL) optimization.
• Conduct thorough keyword research, segment audiences, analyze competitor strategies, and formulate campaign plans.
• Utilize analytics tools such as Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel to monitor campaign outcomes.
• Prepare performance reports and deliver actionable recommendations to enhance campaign efficiency.
• Execute A/B testing on advertising creatives, landing pages, and overall campaign tactics to identify the best strategies.
• Work closely with content, creative, and marketing teams to craft high-impact advertising initiatives.
• Stay informed about emerging trends, platform updates, and industry best practices in digital marketing.

Required Skills and Experience

• Proven hands-on experience managing campaigns on Google Ads and Meta Ads Manager.
• In-depth understanding of GA4, GTM, Google Search Console, and conversion tracking methodologies.
• Expertise in remarketing techniques, A/B testing, and performance optimization of campaigns.
• Strong analytical capabilities with a focus on data interpretation and KPI monitoring.
• Excellent communication skills with the ability to manage stakeholder expectations effectively.

Preferred Qualifications

• Bachelor’s degree in Marketing, Business Administration, Digital Marketing, or related disciplines.
• Certifications such as Google Ads and Meta Blueprint are advantageous.
• Experience operating within the Education or EdTech sectors is a desirable bonus.