Marketing Video Editor

About Betr

Established in 2022 by Joey Levy and Jake Paul, Betr is the pioneer behind the world's first real money gaming Super App, which includes Picks, Social Sportsbook, Social Casino, and Arcade. Upcoming features like Prediction Markets and other products are set to be introduced. With one million paying users, Betr is quickly expanding and is recognized as the most followed real money gaming brand on social media.

Role Overview

Betr is seeking a skilled Marketing Video Editor to join the team, focusing on crafting exceptional and engaging video content optimized for paid media channels. This role requires creating short-form videos (15-60 seconds) that effectively communicate the brand's messaging and resonate with the audience. Collaboration with marketing and media teams is critical to ensure alignment with branding and campaign objectives. A social-first approach and adaptability in a fast-paced environment are highly valued.

Key Responsibilities

• Transform raw footage into polished video products tailored for paid social advertising, emphasizing short-form content.
• Apply extensive video editing expertise with platforms such as YouTube and TikTok.
• Demonstrate a refined sense for social media content aesthetics, including pacing, music selection, messaging, copywriting, and hook creation.
• Work closely with marketing teams to grasp campaign goals and audience demographics for aligned content creation.
• Develop and enhance workflows to improve production and editing efficiency.
• Organize and maintain video asset libraries for convenient file access.
• Utilize Adobe Photoshop, Premiere Pro, After Effects, and other relevant software to produce dynamic and performance-optimized video advertisements.
• Integrate visual effects and animations to elevate the visual impact of video content.
• Exhibit proficient copywriting abilities to blend product messaging seamlessly into social content.
• Contribute innovative concepts during weekly creative brainstorming sessions.
• Remain informed about current social media trends to inspire creative social advertising.
• Operate effectively under strict deadlines while upholding quality and precision.
• Evaluate video performance metrics and apply insights to refine future creative strategies.

Preferred Qualifications

• Strong passion for sports and casino entertainment with an understanding of how to engage fans effectively.
• Active consumption of social content, particularly within sports or casino domains on platforms such as TikTok and Instagram.

Minimum Requirements

• Over two years of proven experience as a video editor with a portfolio featuring paid media campaigns and organic social content; YouTube experience is especially advantageous.
• Proficient in Adobe Premiere, Photoshop, and After Effects.
• Experience collaborating with content creators and on-camera talent.
• Solid understanding of social media platforms and digital video production.
• Skill in designing and implementing graphics and visual effects is highly desirable.
• Ability to work collaboratively across departments.
• Copywriting experience considered a plus.
• Excellent communication skills, both verbal and written.
• Self-driven with capacity to independently manage projects from concept to completion.
• Strong organizational capabilities, flexibility, and ability to prioritize tasks effectively.

Equal Employment Opportunity Statement

Betr is committed to providing equal employment opportunities to all individuals regardless of race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or expression. The company values diverse perspectives and encourages applicants from underrepresented groups.

Additional Information

Artificial intelligence may be utilized in certain recruitment processes including resume review and application analysis to assist the recruitment team; however, all final hiring decisions remain under human authority. Candidates may inquire about data processing for more information.