Marketing Operations Specialist

About the Role

An established digital marketing agency in Ireland is currently looking for a highly organized and technically curious Marketing Operations Specialist to become a key part of its expanding performance marketing team. This role is ideal for an individual eager to grasp the technical and data frameworks underpinning successful marketing campaigns rather than focusing solely on executing marketing tasks.

Supporting senior strategists across a diverse range of e-commerce and B2B clients, you will be instrumental in linking campaign execution with conversion tracking, analytics, and CRM systems. Your initial months will involve gaining a deep understanding of how marketing creatives, technical tracking, and customer data interact to deliver tangible results.

Key Responsibilities

• Assist in deploying and maintaining Google Tag Manager containers to manage website tags effectively.
• Set up and customize event tracking within Google Analytics 4 for accurate measurement.
• Implement, test, and verify tracking pixels across multiple advertising platforms including Meta, TikTok, and Google Ads.
• Utilize debugging and quality assurance tools to ensure tracking operates correctly prior to campaign launches.
• Support e-commerce tracking for platforms like Shopify, WooCommerce, and bespoke checkout systems, ensuring data accuracy regarding purchase values, product details, and transaction currencies.
• Build knowledge in server-side tagging and Conversion APIs aimed at privacy-conscious and precise measurement.
• Integrate marketing forms, landing pages, and lead generation tools with CRM systems such as HubSpot and Salesforce.
• Assist with CRM pipeline mapping and attribute leads correctly through UTM parameters and other source information.
• Maintain high data quality standards, resolving inconsistencies within marketing and CRM datasets.
• Facilitate marketing automation, webhook-based integrations, and support closed-loop attribution systems.
• Produce routine performance reports and extract data for internal teams and clients, monitoring important metrics like Cost per Acquisition, Return on Ad Spend, and sales pipeline value.
• Support senior colleagues in optimizing performance marketing campaigns across various accounts and industry sectors, managing multiple priorities while maintaining precise attention to detail.

Experience and Skills

• Minimum two years of experience in digital marketing, marketing operations, web analytics, or within a marketing agency environment.
• Familiarity with Google Analytics 4 and commitment to obtaining certification if not already certified.
• Strong proficiency in Microsoft Excel or Google Sheets, including advanced functions like XLOOKUP, INDEX/MATCH, and pivot tables.
• Ability to clean, organize, and audit marketing and lead generation data effectively.
• Excellent organizational skills with the capacity to juggle several accounts and priorities seamlessly.
• Meticulous and methodical approach with sharp attention to detail.
• Interest in marketing technology, analytics, and data privacy regulations.
• Basic understanding of JavaScript, HTML, and JSON for troubleshooting tracking implementations, although deep software development expertise is unnecessary.
• Self-motivated learner with a proactive mindset towards acquiring new skills and technology know-how independently.

Professional Development Opportunities

• Training and hands-on experience with advanced Google Tag Manager architectures.
• Knowledge development related to data layers and specialized JavaScript variables.
• Exposure to server-side tagging and Conversion API integrations focused on privacy compliance.
• Growth in CRM automation techniques and webhook integrations.
• Expertise in closed-loop and multi-touch marketing attribution models.
• Comprehensive understanding of full-funnel analytics for performance marketing.
• Experience with B2B lead-generation and e-commerce measurement strategies.

The Ideal Candidate

The right applicant will be naturally inquisitive and analytical, motivated to comprehend the reasons behind marketing outcomes rather than only recognizing if campaigns succeed. Strong problem-solving skills for technical challenges, an investigative approach to resolving data discrepancies, and comfort in managing multiple ongoing tasks are essential. Quality assurance and attention to thoroughness before campaign deployment are values you will embrace.