Marketing Manager

Company and Purpose

HSBC is dedicated to creating opportunities for over 40 million customers through its deep expertise, resources, and diverse perspectives. The company aims to foster progress and sustainable growth for customers, staff, investors, communities, and the planet.

Role Synopsis

The Marketing Manager will lead the comprehensive planning and execution of integrated marketing initiatives aligned with HSBC's strategy in the US market. Responsibilities include campaign development, multi-channel execution, brand reinforcement, and innovation in banking campaigns to meet business objectives and customer satisfaction metrics.

Key Responsibilities

• Develop and manage an integrated marketing calendar and campaign schedule across multiple channels.
• Lead multi-channel campaign efforts from initial briefing through to asset creation, approvals, launch, optimization, and post-campaign analysis.
• Translate business goals and customer data into structured campaign plans with messaging frameworks and channel strategies.
• Forge strong partnerships with stakeholders, acting as a trusted advisor to influence decisions and drive project success.
• Oversee agency relationships, including writing creative briefs, supervising outputs, and assessing effectiveness.
• Maintain marketing toolkits and enablement materials for consistent application across teams.
• Manage production of compliant, on-brand marketing collateral and handle creative requests with defined scope and timing.
• Drive operational excellence through project tracking, measurement, budgeting, invoicing, and collaborative efforts across regions to standardize practices and share best approaches.

Candidate Profile

• Degree-qualified or possessing equivalent marketing experience, preferably within financial services or marketing agencies.
• Track record of full-cycle campaign ownership, delivering multi-channel marketing initiatives with accountability for results.
• Experience crafting customer journeys and lifecycle programs for acquisition, onboarding, engagement, cross-selling, and retention using segmentation and triggers.
• Proficiency in defining KPIs, analyzing campaign data, and applying insights for continuous campaign enhancement.
• Hands-on experience working with marketing automation and CRM tools such as Eloqua or Mailchimp, including audience targeting, campaign building, testing, and performance reporting.
• Collaborated effectively with product, sales, digital, compliance/legal, and analytics teams to execute compliant campaigns within regulated environments.
• Strong project management skills with ability to coordinate multiple parallel tasks, manage timelines, and align stakeholders.
• Agency and vendor management expertise, including brief creation, creative review, and ensuring adherence to brand standards, budgets, and schedules.
• Excellent communication and stakeholder management abilities, capable of influencing and simplifying complex information for various audiences.
• Highly organized with a detail-focused approach and flexibility to manage evolving priorities.

Working Environment and Benefits

HSBC offers a competitive salary and comprehensive benefits package, including a Wellness Hub and a supportive, inclusive culture. Employees can engage in professional development programs, participate in Employee Resource Groups, and contribute to community initiatives backed by generous volunteerism and sustainability programs.

Legal and Equal Opportunity

Applicants must be legally authorized to work in the United States; HSBC does not provide immigration sponsorship for this role. Employment considerations are made without discrimination based on protected categories including age, race, gender, disability, and more.