Marketing Manager

Role Overview

The Marketing Manager is responsible for leading the strategy, execution, and refinement of integrated B2B marketing initiatives throughout the organization. This role translates organizational goals and client insights into impactful campaigns designed to strengthen brand presence, engage clients, generate leads, and boost sales funnel growth. The position combines strategic ownership with active participation across digital channels, content creation, social media, email marketing, and event management.

Key Responsibilities

• Develop comprehensive marketing plans that align with business priorities and specific sectors.
• Transform objectives into actionable briefs, specifying target audiences, messaging, communication channels, and key performance indicators.
• Manage the complete lifecycle of campaigns, from initial planning through to optimization and performance reporting.
• Prioritize marketing activities based on their expected impact and maintain a unified marketing calendar.
• Assist in annual planning, governance, budget allocation, and resource management processes.
• Collaborate with business development and relevant stakeholders to identify target audiences and market opportunities.
• Execute campaigns that enhance lead generation, client engagement, and pipeline development.
• Ensure marketing efforts are integrated with CRM systems and subsequent client engagement activities.
• Support account-based marketing initiatives and focused campaigns on specific client accounts.
• Monitor campaign results, including engagement metrics, lead quality, and overall outcomes.
• Plan and refine digital marketing activities encompassing website management, email marketing, social media, SEO, and paid channel advertising.
• Leverage data analytics to enhance campaign performance and conversion rates.
• Improve user experience through optimized journeys, landing pages, and content visibility.
• Oversee email marketing automation including audience segmentation and nurture pathways.
• Identify areas to upgrade digital marketing tools and capabilities.
• Create engaging, audience-targeted content with collaboration from internal specialists.
• Support the production of thought leadership materials, marketing campaigns, and digital content.
• Maintain consistent tone, messaging, and branding standards across all communications.
• Optimize content distribution and effectiveness across various channels.
• Build and maintain trusted partnerships with internal stakeholders and senior leadership.
• Shape campaign briefs to ensure alignment with commercial objectives.
• Foster productive relationships across teams and external agencies.
• Coordinate delivery timelines and set priorities for multiple concurrent projects.
• Establish clear KPIs related to engagement, lead generation, pipeline growth, and return on investment.
• Provide transparent reporting and actionable insights to stakeholders.
• Utilize performance data to refine campaigns and promote ongoing enhancement.
• Contribute to the development of dashboards and performance tracking frameworks.

Qualifications and Skills

• Extensive experience in B2B marketing, preferably within professional services.
• Proficiency in managing integrated marketing campaigns across digital, content, social media, email, and event channels.
• Experienced with marketing technology platforms including CMS, CRM, automation tools, and analytics software.
• Good knowledge of SEO strategies, digital marketing performance, and content optimization techniques.
• Strong writing and messaging abilities, with an awareness of brand guidelines and GDPR compliance.
• Demonstrated capability in delivering complex multi-channel campaigns with successful project management and prioritization.
• Understanding of B2B buyer behaviors, lead nurturing processes, and pipeline development.
• Commercially oriented with a strong focus on measurable outcomes and return on investment.
• Confident with data analysis to evaluate campaign performance and guide improvements.
• Detail-focused with an experimental, test-and-learn mindset.
• Excellent communication and influencing skills, adept at working with senior stakeholders in collaborative environments.
• Capable of providing constructive challenges and clear messaging internally and externally.