Marketing Manager

About Culture Kings

Culture Kings blends music, sport, and fashion into a global streetwear empire. Originating from the Gold Coast, it now features premium retail stores with live DJs, an outstanding online platform, and a curated selection of over 100 top-tier brands alongside exclusive labels. Popular with elite athletes, artists, and trendsetters, Culture Kings leads the street fashion arena by setting trends rather than following them. The company thrives on core values including purpose, collaboration, innovation, and high performance.

Role Overview

We are seeking a Marketing Manager to join the Brand Marketing team at our Brisbane headquarters. Reporting to the Brand Marketing Director, this key role will coordinate the master Marketing Calendar and develop a superior Go-To-Market (GTM) process that integrates campaigns, product launches, and collaborations across digital, retail, public relations, and events platforms.

Key Responsibilities

• Manage the master Marketing Calendar covering digital, retail, wholesale, PR, and event channels, ensuring a balance between brand-building activities and critical sales periods.
• Design, implement, and continuously improve a structured GTM framework, including setting objectives and KPIs, crafting messaging and storytelling, strategizing channels, and managing rollout plans.
• Lead the comprehensive execution of integrated campaigns across various media encompassing digital, social, email, retail environments, PR, and live events.
• Serve as the principal liaison connecting Brand, Creative, Digital, Paid Media, PR, Retail, and Wholesale teams through work-in-progress sessions, GTM kick-offs, and campaign alignment meetings.
• Maintain consistent brand positioning, voice, and identity across all customer touchpoints, ensuring cultural relevance.
• Oversee content strategy across social media, email, website, and physical stores, enhancing a high-performing email marketing initiative.
• Expand community engagement through unique events, activations, collaborations, partnerships, and lead media and PR engagements.
• Utilize data-driven insights to establish KPIs, regularly monitor performance, evaluate ROI, and optimize marketing efforts accordingly.
• Manage marketing budgets and allocate resources prudently with an emphasis on maximizing ROI.
• Provide mentorship and leadership to junior marketing team members, fostering a high-energy and productive team environment.

Candidate Profile

• Minimum 5 years of marketing experience in fashion, streetwear, lifestyle, or premium retail sectors.
• Proven capability in owning and delivering multi-channel marketing calendars and campaigns from inception through launch.
• Experience formulating or overseeing structured GTM processes within a dynamic retail context.
• Exceptional coordination skills, capable of aligning creative, digital, retail, and PR teams efficiently.
• Strong commercial acumen coupled with analytical skills to balance brand and sales priorities confidently.
• Hands-on experience with email marketing, CRM, and content strategy development.
• Deep passion and cultural understanding of streetwear, music, and youth culture.

What We Offer

• Competitive pay with access to exclusive team benefits including outstanding staff discounts.
• Direct involvement in major streetwear events, collaborations, activations, and product launches.
• Opportunities for professional growth and career advancement in a global, expanding company.
• A vibrant, collaborative workplace culture at HQ that promotes performance, creativity, and leadership.
• The opportunity to shape a best-in-class GTM process and leave a lasting impact on a renowned global brand.

Equal Opportunity Statement

We endorse diversity and inclusion, welcoming applications from candidates of all backgrounds to enrich our workplace and strengthen our team.