Marketing Intern

About the Role

Ping is a venture-backed startup based in New York City focused on helping people find better ways to enjoy shopping, dining, and lifestyle experiences around the city. As we prepare for our soft launch, we are producing engaging content related to NYC lifestyle, food, pop-ups, street interviews, campus events, local brands, and social experiences.

We are seeking a NYC-located Marketing Intern passionate about creating short-form video content tailored for TikTok, Instagram Reels, and similar social media platforms. This position suits students or recent graduates who are immersed in TikTok and Instagram culture, enjoy videography, and want practical experience growing content for an early-stage consumer startup.

You do not need extensive professional experience; your creativity, content-making enthusiasm, and ability to produce authentic and fun platform-specific videos are what matter most. Applicants should include links to their TikTok, Instagram, portfolio, or any relevant short-form content examples in their application.

Primary Responsibilities

• Generate creative content ideas for TikTok and Instagram Reels tailored to Ping's brand and NYC lifestyle themes.
• Film short videos highlighting NYC’s lifestyle, food scenes, shopping, pop-ups, and street interviews.
• Record behind-the-scenes footage with the Ping team and fellow interns.
• Produce video content during pop-up events and local activations.
• Edit short-form videos using applications like CapCut, TikTok, Canva, or Adobe software.
• Investigate current social media trends, sounds, formats, and influencers to inspire innovative Ping content.
• Assist in planning content calendars and organizing video clips, captions, and posting strategies.
• Occasionally appear on camera and/or guide other interns and team members during filming.

Qualifications

• Current student or recent graduate based in New York City.
• Deep familiarity with TikTok, Instagram Reels, memes, and online culture.
• Interest in food, lifestyle, NYC events, pop-ups, campus culture, and consumer apps.
• Basic proficiency in video editing tools such as CapCut, TikTok editor, Canva, Adobe Premiere, or similar.
• Creative mindset, dependable work ethic, and openness to experimenting with various content styles.
• Ability to thrive in the dynamic environment of an early-stage startup.
• Available for occasional in-person shoots, pop-ups, and team content days in NYC.
• Bonus: Comfort on camera or prior experience creating content on personal social accounts.

Core Skills and Competencies

• Visual storytelling techniques
• Technical video editing
• Innovative problem solving in content creation
• Ability to iterate content rapidly based on feedback and trends

Learning Opportunities

• Gain hands-on experience producing social content for an emerging consumer-focused startup.
• Develop repeatable video formats tailored to TikTok and Instagram Reels.
• Master shooting and editing engaging platform-specific short videos.
• Support content creation for pop-ups and event activations.
• Translate consumer insights into compelling social media content.
• Understand startup methodologies for content testing, growth, and user acquisition.