Marketing Associate

About the Company

We are a dynamic multi-brand hospitality group passionate about adventure, sustainability, and a lively sense of humor. Our portfolio includes brewing craft beer, operating venues, and building authentic brands such as Canyon Brewing, Canyon Taproom, Dishery, The Boat Shed Bakery, and The Boat Shed Cafe. Founded in 2019 in an iconic Queenstown location, we've expanded with ambitious plans ahead, fostering a genuine culture driven by high standards and camaraderie. Our team members enjoy competitive remuneration, complimentary health insurance eligibility, and discounts across all our establishments.

Role Overview

As the Marketing Associate, you will be pivotal in shaping our brands' digital presence. Your responsibilities span full ownership of social media channels, from strategic planning to community engagement. The role entails managing email marketing campaigns, orchestrating paid advertising on Google and Meta platforms, coordinating content production, and analyzing performance metrics to enhance ongoing efforts.

Key Responsibilities

• Manage social media for all brands, including content creation, caption writing, scheduling, and community interactions such as handling reviews.
• Develop and send email direct marketing campaigns, maintain marketing databases, and optimize open and click-through rates using data insights.
• Execute and monitor paid advertising campaigns across Google and Meta, keeping track of budgets and effectiveness to inform budget allocation.
• Plan and oversee content shoots alongside content and design teams and handle digital rollouts of new products.
• Create blog content, manage SEO efforts, and ensure digital listings for all brands remain accurate and current.
• Analyze campaign outcomes to identify trends and inform future marketing strategies.
• Oversee the functionality of the online store, including product listing accuracy, inventory management, and ensuring seamless customer experiences to drive eCommerce growth.

Required Qualifications and Skills

• Proven hands-on experience in digital marketing, social media management, email marketing campaigns, or eCommerce operations.
• Exceptional copywriting abilities adaptable to varied brand tones without losing coherence.
• Comprehensive understanding of paid advertising platforms, with capability in analyzing campaign performance for optimization.
• Excellent organizational and multitasking skills to effectively manage multiple brands and campaigns simultaneously.
• Strong analytical mindset to interpret data and convert insights into actionable marketing initiatives.
• Proactive and detail-oriented approach with enthusiasm to engage across diverse marketing functions.
• Photography or videography experience, whether formal or self-taught, is a valuable asset.

Culture and Support

We foster a work environment where safety, high standards, and mutual support are paramount. Our team is committed to creating a positive, engaging workplace where you can thrive and feel valued.