Manager - Strategy & Insights

Company Overview

Leo Burnett MEA operates on the belief that creativity can reshape how people behave. Its work is guided by HumanKind: an approach that puts real human needs and meaningful purpose at the center of marketing, rather than product-first messaging. The goal is to create ideas that genuinely move people and help brands become forces for positive change.

Leo Burnett Worldwide, part of Publicis Groupe, is a major global agency network with 96 offices and close to 10,000 employees. In 2012, the network received 55 Lions at the Cannes Lions Festival of Creativity and was recognized as “Network of the Year” by YoungGuns, Dubai Lynx, and the MENA Cristal Awards.

Role Summary

The Strategy & Insights Manager is responsible for leading strategy and insight work across assigned clients. The role calls for consistently uncovering strong, original insights, improving the quality of strategic thinking and creative output, and building dependable working relationships with both internal teams and client stakeholders.

Key Responsibilities

• Own strategy and insights work for the assigned client portfolio.
• Deliver fresh, compelling insights that lead to stronger strategic thinking.
• Continuously raise the standard of the strategy product and improve creative outcomes.
• Build trusted, collaborative relationships with client and agency teams.
• Use and promote the Publicis Groupe FUEL platform.
• Contribute actively to Groupe and agency OPEN briefs with strong springboards.
• Break down previous award-winning entries to understand what made them successful and apply those learnings.
• Develop proactive client briefs based on qualified opportunities.
• Lead effectiveness award entries and submissions at regional and global levels.
• Support creative award submissions for client work.
• Focus on producing genuine insights rather than simple facts or observations.
• Strengthen the quality of strategic thinking behind briefs.
• Attend internal and external training sessions on time.
• Encourage the team to explore culture, technology, data, and design for more innovative strategic thinking.
• Create insightful connection plans that go beyond standard briefing support.
• Lead the planning and development of primary and secondary research for both clients and the agency.
• Synthesize qualitative and quantitative data into strategic implications and creative inspiration.
• Contribute meaningfully to new business pitches through distinct, detailed strategic thinking.
• Understand client categories and businesses thoroughly.
• Prepare effective reviews, final deliverables, and pitch materials.
• Create client presentations that clearly tell the story and position the work strongly.
• Develop category and competitive landscape assessments.
• Plan and participate in client workshops.
• Track social, cultural, and technological trends and their impact on attitudes and behaviors.
• Involve the team in client-led research activities.
• Maintain strong attention to detail in reports and stakeholder updates.
• Monitor campaign performance across brand, business, and media metrics, and shape optimization plans for future campaigns.
• Protect and strengthen client relationships through proactive communication and knowledge sharing.
• Design and run original primary research methods that produce useful reports.
• Turn complex information into engaging stories and creative opportunities.
• Identify client threats and opportunities through competitive analysis and share findings internally.
• Develop presentations with clear, insightful, and distinctive narratives.
• Keep cross-functional teams aligned on higher-level brand goals through proactive strategic guidance.
• Build genuine trust with clients and agency partners through competence, reliability, and value.

Requirements

• Bachelor’s or master’s degree in marketing, research, data, or business.
• 5 to 6 years of relevant agency experience in a similar role.
• Strong fluency in both Arabic and English.
• Prior experience in airlines, tourism, or telecom is an advantage.

Additional Information

Reference codes mentioned in the source: R-3480 and L-1106.

No stipend or salary amount was provided in the source.

No application deadline, duration, start date, or vacancy count was specified.