Manager, Consumer Marketing

About the Role

We are seeking a Manager in Consumer Marketing to spearhead the development and execution of our Global Go-to-Market (GTM) strategies for all international Benefit campaigns. Reporting directly to the Director of Global Campaigns, this key position blends visionary strategic thinking with hands-on operational implementation across diverse marketing channels including digital, ecommerce, and retailer environments. This role is tasked with uniting cross-functional teams and regional markets to craft culturally resonant, impactful campaigns while preserving a unified global brand identity. Emphasizing Benefit’s core mission to ignite joy, it requires bold, playful energy in all consumer and partner engagements.

Key Responsibilities

• Assist the Director, Global Campaigns to lead global teams in creating and delivering Go-to-Market toolkits, ensuring strategic alignment and coordinated communications before and after product launches.
• Collaborate with multiple departments to integrate upstream insights on category trends, products, and consumer behavior into downstream campaign creation and market activations, grounding strategies in business priorities and consumer needs.
• Enhance the briefing process by crafting clear, insight-driven briefs that facilitate strategic and efficient execution across innovations and core brand programs.
• Develop campaign support resources including content matrices and messaging frameworks that balance global relevance with local adaptability by including diverse market feedback.
• Own the creative and cross-functional briefing process for innovations and core campaigns, working closely with regional marketing teams to ensure thorough input and alignment.
• Monitor campaign performance and launches to identify key insights, providing actionable recommendations for continuous improvement of future strategies and outcomes.
• Work in close partnership with global teams and local markets to synchronize priorities, obtain feedback, and promote excellence in campaign execution across all regions and channels.

Qualifications

• Bachelor’s degree in Marketing or a related discipline; MBA is preferred. Equivalent professional experience will be considered.
• Minimum of five years’ experience in global brand, product, or omnichannel marketing, ideally within beauty or consumer packaged goods sectors.
• Proven track record in delivering integrated marketing campaigns spanning multiple channels.
• Knowledgeable in influencer marketing and earned media strategies with experience collaborating with PR and digital teams.
• A strong understanding of current trends in the beauty industry, particularly in the context of platforms like TikTok and other emergent social channels.
• Experience in retail and trade marketing ensuring effective utilization of in-store and retailer-based channels.

Additional Information

• This role requires an onsite presence at Benefit headquarters in San Francisco three days per week.

The salary target for this position ranges from $90,000 to $138,000 annually, depending on market location and other factors such as experience and certifications. The position qualifies for an annual bonus and benefits including comprehensive health, dental, and vision plans; 401(k) with employer match; paid time off; employee discounts; life and disability insurance; and flexible spending accounts. This is a permanent, full-time role.