Local Marketing Manager

About Peachy

Peachy is dedicated to eliminating obstacles in skincare, focusing on making wrinkle prevention treatments like Preventative Botox, Prescription Retinoids, and Daily Use Sunscreen readily accessible. With FDA-approved treatments exclusively administered by certified nurse practitioners and locations across six states, Peachy emphasizes transparency, quality, and science-backed solutions.

Role Overview

As a Local Marketing Manager based in New York, you will lead grassroots marketing efforts for Peachy's network of studios. Your main goal will be to create and implement a scalable marketing playbook tailored to local markets, assist studios in customer acquisition and retention, forge community partnerships, and foster local engagement through events. This role bridges corporate marketing strategies with on-the-ground studio execution.

Key Responsibilities

• Develop and support local marketing strategies and resources customized for each studio's market.
• Create and maintain a standardized marketing playbook for consistent execution across studios.
• Establish partnerships with local businesses, community groups, and complementary brands to expand reach and referrals.
• Work closely with studio teams to identify growth opportunities and boost customer acquisition.
• Design strategies to enhance customer retention and engagement at the local level.
• Build community around studios, turning customers into advocates and studios into neighborhood pillars.
• Plan and facilitate in-studio and local events to increase engagement and brand loyalty.
• Establish marketing frameworks for new studio launches, including pre-launch and grand opening promotions.
• Monitor and analyze the effectiveness of local marketing initiatives to refine strategies as needed.
• Act as a trusted advisor and marketing resource for studio leadership.

Required Experience and Skills

• 5 to 7 years in local, grassroots, or community marketing, preferably managing multiple locations.
• Proven track record of cultivating local partnerships and generating measurable results.
• Experience designing scalable marketing systems or playbooks.
• Strong customer and community-centric approach with strategic and tactical thinking ability.
• Effective collaboration across various teams managing multiple locations simultaneously.
• Excellent project management and communication skills, capable of influencing without direct authority.
• Willingness to travel to various studio locations as required.

Why Work with Peachy?

Joining Peachy means contributing to a fast-growing, mission-driven wellness company dedicated to transparent and accessible wrinkle prevention. Employees benefit from competitive pay, a comprehensive benefits package, complimentary treatments, ongoing professional growth, and the opportunity to impact a leading aesthetics brand.

Compensation and Benefits

• Salary range is $80,000 to $100,000 annually, varying by experience and location.
• Complimentary quarterly wrinkle treatments and prescription retinoids.
• Employee discounts on products and services.
• 401(k) plan with employer matching after 90 days of employment.
• Comprehensive medical, dental, and vision insurance.
• Paid time off.

Additional Information and Legal Notices

This role may involve additional duties not described here and may evolve over time. By applying, candidates consent to receiving related text messages, including those sent by autodialers, with standard messaging/data rates applying. Peachy operates as an equal opportunity employer, complying with federal, state, and local non-discrimination laws and providing reasonable accommodations as required. Beware of scams impersonating Peachy employees requesting personal or financial details; Peachy does not solicit such information by text or email. Recruitment communications and resume submissions occur directly through candidates only; unsolicited vendor resumes are not accepted. Employment consideration is given to qualified individuals with arrest and conviction records according to the Fair Chance Ordinance.