Jr Brand Manager

About the Company

Kaidoo Kids is an emerging consumer food brand focused on making healthy food feel fun, appealing, and memorable. The company builds products with clean-label ingredients and pairs them with thoughtful branding and strong storytelling. As the brand grows across retail and online channels, the team is looking for someone who enjoys building a brand from the ground up.

Role Overview

This is a hands-on junior brand management role for a creative person who can contribute across content, design, social media, and day-to-day marketing execution. You will work directly with the founder to turn marketing ideas into finished campaigns and assets.

Content Creation

• Organize and help execute photo and video shoots.
• Develop concepts and outline production plans for content.
• Draft scripts for social videos, brand campaigns, and advertisements.
• Coordinate with photographers, videographers, influencers, and creators as needed.

Copywriting

• Write brand copy for social media, websites, email campaigns, advertisements, packaging, and other marketing material.
• Create clear and persuasive product descriptions and campaign messages.
• Keep all messaging consistent with the brand’s tone and style.

Design

• Create creatives for social media, presentations, brochures, flyers, banners, and other promotional assets using Canva.
• Support packaging design and related marketing materials.
• Basic knowledge of Adobe Illustrator is preferred and will be an advantage.

Social Media Management

• Plan and schedule content across social platforms.
• Write captions, choose hashtags, and publish posts.
• Reply to comments and direct messages in a timely manner.
• Help grow the online community through meaningful engagement.
• Track trends and suggest ideas that improve reach and engagement.

Brand & Marketing Support

• Keep brand communication consistent across every customer touchpoint.
• Support product launch planning and marketing campaigns.
• Work with agencies, printers, vendors, and freelancers when required.
• Monitor campaign results and suggest practical improvements.
• Stay informed about consumer trends, competitors, and new marketing opportunities.

Preferred Profile

• A creative person who can also execute work reliably and independently.
• Someone who takes initiative and is comfortable owning tasks end to end.
• Interest in branding, content, and consumer products.
• Strong eye for detail and design aesthetics.
• Comfort working in a fast-moving startup environment and learning quickly.
• Open to collaborating across teams.

Compensation

The fixed monthly salary is ₹25,000 to ₹35,000.

Additional Information

Location: Navi Mumbai (Turbhe). The role is full-time. Company: Kaidoo Kids. Contact person: Avinash Saraf, Founder. Contact number: 9930388719. Email: [email protected].