Google Ads Specialist

About the Role

Join Tastebuds Gifts as a Google Ads Specialist supporting a prominent Australian eCommerce company. This remote position offers an exciting and rewarding opportunity for a dependable and proactive individual. You will play a crucial role in optimizing digital marketing efforts to maximize return on ad spend (ROAS) and contribute to the success of the marketing team.

Key Responsibilities

• Continuously refine marketing campaigns, keyword strategies, and plans to adapt to evolving market trends and competitor activities, targeting specific ROAS goals in collaboration with senior leadership.
• Update and manage advertisement assets while closely tracking campaign performance.
• Collaborate with broader marketing teams to execute promotional initiatives.
• Develop and implement marketing content and ad campaigns aligned with brand guidelines alongside brand and marketing teams.
• Generate platform reports regularly to monitor campaign pacing and maintain accurate campaign documentation.
• Conduct thorough keyword research including management of PPC and negative keywords to optimize bids.
• Optimize bidding strategies across multiple parameters such as keywords, placements, devices, geographic and demographic segments.
• Coordinate with Organic and Paid Media Teams to enhance overall campaign metrics ROI.
• Create compelling ad content and develop strategies that engage the target audience effectively.

Skills and Experience Required

• Proven expertise in designing and executing strategic marketing campaigns across all Google Ads channels.
• Hands-on experience with eCommerce platforms, particularly Shopify marketing campaigns.
• Ability to craft ad copy consistent with brand standards.
• Skilled in setting up, optimizing, and maintaining Google Ads accounts.
• Demonstrated success in managing KPIs and achieving ROI through bidding strategies emphasizing ROAS and cost per acquisition (CPA).

Additional Requirements

• At least 2 to 3 years of prior professional or significant internship experience in a similar digital marketing role.
• Background working within marketing or web design/development agencies for 2 to 3 years.
• Possession of Google Ads certifications.
• Experience in delivering tailored client solutions guided by customer needs.
• Ability to handle multiple projects simultaneously without sacrificing attention to detail.
• Fundamental marketing knowledge and strong verbal and written communication capabilities.
• Possession of a degree in a relevant field.