Freelance Brand Designer

About Mindrift and the Tendem Project

Mindrift connects industry experts with cutting-edge AI technology initiatives through the Tendem platform, aiming to advance high-quality AI innovations by blending real-world professional knowledge with AI development.

Role Overview

We are seeking a talented Brand Designer for a freelance, part-time position on the Tendem project to develop strong visual branding for actual products and companies. The role involves applying expertise in brand strategy, visual identity, and systemized design to construct cohesive and contemporary brand assets that uphold consistency across multiple formats.

Key Responsibilities

• Craft foundational brand elements such as logos, full visual identities, and comprehensive color palettes.
• Organize, produce, and provide consistent variations of core branding components.
• Maintain brand integrity by ensuring consistency in all external and internal collateral including pitch presentations and social media materials.
• Design scalable visual systems aligned with current industry standards.
• Validate design quality for flawless brand representation across digital and printed formats.

Qualifications and Experience

• Minimum two years of relevant experience in brand design, graphic design, art direction, or visual communications preferred.
• Higher education such as a Bachelor's or Master's degree in Graphic Design, Visual Arts, Communication Design, or similar fields is an advantage.
• Strong portfolio emphasizing brand identity projects, logo development, and detailed brand guidelines is essential.

Technical Expertise

• Proficiency in creating brand elements from the ground up, including scalable logos, distinct color schemes, and typographic systems.
• Advanced skills in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma for asset creation and management.
• Experience ensuring brand consistency across diverse media such as digital platforms, print, and presentations.
• Ability to develop and maintain comprehensive brand guidelines and structured asset libraries.

Additional Requirements

• A strategic and detail-focused mindset oriented toward sustaining brand equity.
• Strong commitment to visual consistency and acting as a brand guardian.
• Ability to work independently, problem-solve, and deliver high-quality outputs.
• Fluent English communication skills at a minimum of upper-intermediate (B2) level.

Workload and Compensation

The project workload is approximately 10 to 20 hours weekly during periods of active engagement, though this is variable and not guaranteed. Compensation can reach up to $50 per hour equivalent, dependent on expertise and contribution speed. Payment rates may differ for other projects on the platform.