Director, Performance Marketing Operations

Role overview

This opportunity is for a senior operator who can lead the execution and expansion of an owned-and-operated performance marketing business. The company runs its own consumer media properties and works across pay-per-call, pay-per-lead, and CPA customer acquisition programs. The focus of the role is not media buying or demand generation; instead, it is centered on operating the full funnel, from traffic sources and lead flow through call routing, conversion, revenue, and scale.

The position is fully remote and based in the United States. The compensation target is $140,000 to $150,000 plus bonus. Experience with owned-and-operated (O&O) environments is required.

What you will lead

• Convert executive priorities into practical operating plans with measurable business impact.
• Build and enforce repeatable processes that improve efficiency, consistency, and scalability across O&O programs.
• Find operational blockers and implement fixes that support ongoing growth.
• Coordinate accountability across Product, Technology, Finance, Marketing, and Sales.
• Oversee execution across outbound dialing, direct mail, digital media, and affiliate channels.
• Make sure initiatives launch correctly, on schedule, and within budget.
• Raise operational standards across the full lead generation portfolio.
• Work with leadership to decide where to invest and which growth paths to pursue.
• Own the reporting structure used for executive decision-making.
• Develop and maintain KPI dashboards, forecasting models, and performance reports.
• Track lead quality, conversion performance, revenue, profitability, ROI, and related metrics on an ongoing basis.
• Turn complex data into clear recommendations that leadership can act on.
• Use performance data to continuously improve channels and outcomes.
• Own the tracking setup, attribution model, QA workflow, and reporting infrastructure end to end.
• Ensure measurement is accurate from traffic source through lead generation, conversion, and revenue.
• Partner with development and technology teams to strengthen system capabilities.
• Promote automation and process improvements that reduce manual work while protecting accuracy.

Experience and profile

The ideal candidate has at least 5 years of progressive performance marketing experience, including substantial time in an owned-and-operated lead generation setting that supports pay-for-performance customer acquisition programs.

Strong hands-on experience is expected with pay-per-call, pay-per-lead, CPA, and affiliate marketing models. The role also calls for a solid grasp of core O&O metrics such as CPL, RPC, conversion rates, ROI, lead quality, and profitability.

Candidates should have experience managing tracking and attribution across the entire consumer funnel, advanced Excel or Google Sheets capability, and the ability to build performance models from the ground up. They should also be comfortable leading complex cross-functional initiatives and creating operating discipline across teams.

Preferred background

• Scaling a fast-growing owned-and-operated performance marketing business.
• Experience in insurance, financial services, or another regulated consumer vertical.
• Exposure to AI-enabled call center or voice agent programs.
• Ownership of P&L results and executive-level reporting.
• Hands-on use of Ringba, Invoca, or a similar call-tracking platform.

Compensation

The role offers a base salary range of $140,000 to $150,000, plus bonus.

Additional information

This is a remote full-time position in the United States. The role is specifically for an operator with owned-and-operated performance marketing experience.