Digital Marketing Manager

Overview

Enego Startup Advisory Private Limited is seeking a Digital Marketing Manager to plan, implement, and optimize advertising campaigns primarily on Facebook and Instagram. The role emphasizes lead generation, campaign scaling, and detailed performance analysis to maximize return on ad spend.

Key Responsibilities

• Design and manage Meta advertising campaigns to generate high-quality leads while controlling cost per lead.
• Scale effective campaigns focusing on maximum return on investment.
• Develop campaign structures encompassing lead generation, conversions, traffic, engagement, and remarketing efforts.
• Install and maintain Meta Pixel, Conversion API, Events Manager, and set up customized conversion tracking.
• Create and segment audiences including custom, lookalike, and advanced audience lists.
• Conduct continuous A/B testing on ad creatives, target audiences, placements, and ad copy to optimize performance.
• Efficiently manage daily advertising budgets and monitor key metrics such as CPL, CPA, ROAS, CTR, CPC, CPM, and conversion rates.
• Identify opportunities to optimize campaigns and report results daily, weekly, and monthly.
• Develop strategies to improve lead quality and quantity while collaborating with the sales team to boost lead conversion.
• Enhance landing pages for higher conversion success and ensure effective CRM integration for lead tracking.
• Work with designers and content creators to produce compelling ad creatives, including copy, videos, reels, and carousel ads.
• Keep abreast of Meta advertising innovations and algorithm updates.
• Utilize Meta Ads Manager, Google Analytics (GA4), Google Tag Manager, and Meta Events Manager for campaign analytics and generate insightful reports for management.

Required Qualifications and Skills

• Proven expertise in managing Facebook and Instagram advertising campaigns.
• Hands-on experience with Meta Pixel and Conversion API implementation.
• Strong grasp of lead generation campaign strategies and audience targeting, including retargeting techniques.
• Knowledge of funnel marketing concepts.
• Proficiency in data analysis and reporting, including Google Analytics (GA4) and Google Tag Manager.
• Basic understanding of SEO principles.
• Experience optimizing landing pages to improve conversion rates.
• Familiarity with CRM systems integration and lead tracking methodologies.
• Excellent communication and analytical skills.

Additional Details

Salary offered ranges between 20,000 and 30,000 INR monthly.