Digital Marketing Manager

Overview

The Digital Marketing Manager at Telecel Ghana is tasked with leading the company’s comprehensive digital strategy to assert market dominance, especially among youth demographics like Gen Z and Millennials. This role focuses on transforming Telecel’s digital offerings into preferred choices through innovative, data-driven campaigns and culturally resonant content across multiple digital channels.

Responsibilities

• Develop and execute Telecel's digital competitive strategy encompassing social media, search, and earned media channels to maximize share-of-voice.
• Analyze competitors’ digital campaigns to identify weaknesses and proactively counteract their efforts.
• Leverage customer satisfaction and advocacy to build scalable digital engagement proofs.
• Monitor online sentiment, implement response protocols, and manage escalation mechanisms effectively.
• Initiate and oversee reputation management and sentiment recovery strategies.
• Collaborate with Customer Experience teams to resolve service issues and convert negative feedback into positive advocacy.
• Maintain a dynamic crisis management playbook tailored for digital channels.
• Champion the digital adoption of Telecel's products such as Telecel Cash, Telecel Play, TERi, E-Commerce, and E-Channels.
• Drive digital marketing activations aimed at boosting Mobile Financial Services growth.
• Manage and grow Telecel Cash's social media presence, ensuring consistent content delivery.
• Oversee website administration with focus on optimizing visitor registration and active user conversion rates.
• Create and maintain continuous content strategies across all social media and digital platforms.
• Foster authentic community growth, enhancing engagement beyond superficial metrics.
• Integrate youth culture elements including music, technology, gaming, and lifestyle trends into all digital storytelling efforts.
• Lead the development of in-house content creation capabilities alongside the creative team.
• Design and implement influencer and creator engagement strategies, including partnerships and contracting.
• Manage digital activation of brand ambassador programs through owned and creator platforms.

Candidate Profile

• Holds a Bachelor’s degree in Marketing, Communications, Business, or related disciplines.
• Possesses at least 7 years of professional experience in digital marketing with proven leadership in managing digital teams or departments.
• Preferably experienced with social listening tools, CRM systems, or marketing automation platforms.
• Demonstrated practical use of AI tools integrated within marketing processes is highly desirable.
• Strong skills in data analysis, online community management, and driving digital product adoption.

Preferred Additional Qualifications

• Experience implementing challenger strategies against market leaders in digital spaces.
• A proven track record in scaling adoption of digital platforms or products.
• Competence in managing social media platforms and content ecosystems effectively.
• Previous roles involving agency and channel partner coordination.
• Familiarity with CRM, lifecycle marketing, and marketing automation techniques.
• Successful background in influencer and creator partnerships, including contractual negotiations and long-term collaborations.