Digital Analyst

About Lenovo

Lenovo is a global technology leader with annual revenues of US$83 billion, ranked #196 on the Fortune Global 500. Serving customers across 180 markets daily, Lenovo is the world’s largest PC manufacturer and offers a comprehensive range of AI-driven and AI-ready products including PCs, smartphones, tablets, and infrastructure solutions such as servers and high-performance computing. Listed on the Hong Kong Stock Exchange (HKSE: 992), Lenovo is committed to fostering innovation that shapes a smarter, equitable, and more trustworthy future worldwide.

Role Overview

We seek an experienced Digital Analyst with over five years in digital and marketing analytics who thrives on transforming data into practical business insights. A strong analytical mindset, proficiency with evolving digital analysis tools, and a keen interest in continuous learning are essential.

Key Duties

• Evaluate digital marketing, website, and app data to uncover trends and areas for enhancement.
• Create and sustain dashboards and reports to track performance metrics for different teams.
• Utilize digital analytics platforms to monitor consumer behavior and assess marketing campaign success.
• Employ SQL to handle and scrutinize extensive data sets.
• Partner with marketing, product, CRM, and business units to deliver actionable insights.
• Assist in setting up and verifying tracking systems and analytics tags.
• Communicate analytical results effectively to stakeholders to guide decision-making.
• Remain proactive in adopting new analytics technologies and methodologies.

Required Skills and Experience

• Minimum five years of expertise in digital, web, or marketing analytics.
• Proficient in Google Analytics (GA4) and familiar with Adobe Analytics.
• Advanced SQL skills for data querying and analysis.
• Experience developing reports and dashboards using business intelligence tools.
• Comprehensive understanding of customer journeys, digital channels, and analytics.
• Strong problem-solving capabilities coupled with effective communication.
• Capable of multitasking and independent work management.

Preferred Skills

• Knowledge of tag management tools like Google Tag Manager.
• Experience with visualization software such as Power BI, Tableau, or Looker Studio.
• Understanding of A/B testing and experimental design methodologies.
• Motive and capacity to learn emerging analytics platforms and tools.

Qualifications

Bachelor’s degree in Engineering, Computer Science, Mathematics, Statistics, or a related discipline from an accredited institution.

Equal Opportunity Statement

We are committed to providing equal employment opportunities without regard to race, color, sex, age, religion, sexual orientation, gender identity, national origin, veteran status, disability, or any protected characteristic under applicable laws.