Deputy Manager - Product Development

Role overview

This position is focused on shaping product strategy, improving category competitiveness, supporting product rollouts, enabling sales teams, and driving category expansion. The incumbent should have a strong grasp of market direction, customer expectations, competitor offerings, and product positioning so the business can strengthen its market presence and meet growth goals.

Product launch and training

• Coordinate the planning and smooth execution of launch meetings and counselling sessions for both new and existing products.
• Help sales and business teams build product understanding through effective knowledge-sharing.
• Create and deliver presentations, training content, and communication tools related to products.

Market research and go-to-market planning

• Carry out SWOT reviews, market evaluations, and go-to-market studies for current and upcoming product categories.
• Study market potential and suggest strategic actions to improve category performance and reach.
• Assist with product positioning and commercialization plans.

Product knowledge and sales support

• Build strong expertise in the sanitaryware category and connected product ranges.
• Work closely with sales teams through regular market visits to understand customer needs, market movements, and business opportunities.
• Offer technical and commercial input that helps improve sales performance and customer interaction.

Competitor tracking and product gap analysis

• Keep a close watch on competitor products, innovations, certifications, and market changes in domestic and international markets.
• Identify gaps in the current product portfolio and highlight opportunities to strengthen offerings.
• Suggest product upgrades, new launches, and certification needs to keep the range competitive.

Benchmarking and pricing support

• Build and maintain comparisons of products, features, pricing, and value propositions against leading competitors.
• Share practical benchmarking insights and reports with sales and leadership teams.
• Support discussions on pricing using market and competitor intelligence.

Display and merchandising excellence

• Ensure strong product presentation and visibility across relevant channels such as Jaquar World, Jaquar World Premium, company display centres, regional displays, market displays, and shop-on-display outlets.
• Track adherence to display standards and recommend improvements that enhance visibility and customer experience.

Business growth and strategic initiatives

• Lead innovative efforts to improve product management processes, product placement, and overall business performance.
• Identify and implement bold measures that help strengthen category performance and market presence.
• Develop business cases and recommendations for new opportunities that support revenue growth and customer acquisition.

Key measures of success

• Effective execution of product launches.
• Improvement in category growth and market share.
• Quality and impact of product training initiatives.
• Strength of competitive benchmarking and market intelligence.
• Compliance with product display and visibility standards.
• Closure of product gaps and portfolio enhancement efforts.
• Contribution to business growth through strategic product initiatives.

Qualifications and experience

A bachelor’s degree in engineering, marketing, business management, or a closely related discipline is required. The role calls for 9 to 12 years of experience in product management, category management, marketing, or business development. Prior exposure to sanitaryware, bath fittings, building materials, consumer durables, or similar industries is preferred.