Content Writer

About the Role

We are looking for a creative and meticulous Content Writer to craft engaging, informative content that enhances our brand visibility and drives business growth. This role requires transforming advertising ideas into effective content that highlights our out-of-home (OOH) media solutions, active campaigns, and industry knowledge.

Key Responsibilities

• Produce and maintain SEO-optimized content for various website sections including service and city pages, product inventories, landing pages, and corporate profiles.
• Create blogs and articles focusing on topics such as OOH advertising, transit advertising, digital OOH, outdoor branding, marketing trends, consumer behavior, and campaign successes.
• Develop marketing and sales collateral like company profiles, brochures, presentations, pitch decks, capability statements, and service brochures.
• Design compelling social media content for platforms including LinkedIn, Instagram, Facebook, and YouTube, and plan monthly editorial calendars aligned with ongoing campaigns.
• Write client case studies, success stories, testimonials, email campaigns, newsletters, press releases, and corporate announcements.
• Collaborate with the SEO team to conduct keyword research and craft optimized content that balances search engine performance with readability.
• Create creative advertising copy such as taglines, slogans, and promotional messaging for hoardings, transit media, brochures, and digital creatives.
• Continuously research and track industry trends, competitors, and emerging content opportunities.

Required Skills and Qualifications

• Proficiency in English with excellent grammar, vocabulary, storytelling, and editing skills.
• Creative copywriting expertise with ability to translate technical and business jargon into clear content.
• Good research capabilities along with strong attention to detail.
• Ability to handle multiple projects and meet deadlines consistently.
• Technical familiarity with Microsoft Office, Google Docs, WordPress CMS (preferred), and basic knowledge of Google Analytics and SEO tools.
• Experience with AI content tools (e.g., ChatGPT, Gemini), and basic design skills using Canva or Adobe Creative Suite is advantageous.

Preferred Background

• Graduation in English, Journalism, Mass Communication, Marketing, Advertising, or related disciplines.
• 1 to 2 years of professional experience in content writing, copywriting, or corporate communication roles.
• Prior exposure to Advertising, Media, OOH, Branding, Digital Marketing, or B2B sectors is favored.