Consumer Insights Manager

About the Company

The employer is a customer-focused consultancy that uses data, market intelligence, and advanced analytics to understand how consumers think and behave. Its teams work across marketing, product, sales, customer experience, strategy, finance, research, and leadership to turn insights into practical actions that improve innovation, brand outcomes, and long-term business growth.

Role Overview

This position is for an experienced Consumer Insights Manager who will own consumer research, market intelligence, and behavioral analysis work. The role is centered on discovering practical insights, spotting new market patterns, assessing customer needs, and converting findings into recommendations that help shape product innovation, marketing performance, and business decisions.

Key Responsibilities

• Create and run consumer insights plans that support business goals, brand expansion, customer experience improvement, and commercial priorities.
• Build and oversee both qualitative and quantitative research programs such as surveys, focus groups, interviews, ethnographic studies, online communities, and behavioral analysis.
• Partner with marketing, product, sales, customer experience, strategy, finance, research, and senior leadership to support product, brand, campaign, and growth initiatives.
• Examine consumer behavior, buying patterns, market movements, customer journeys, segmentation, and competitor activity to uncover opportunities and potential risks.
• Track metrics such as customer satisfaction, NPS, brand awareness, market share, retention, campaign performance, engagement, and purchase intent.
• Develop personas, segmentation models, journey maps, and behavioral frameworks that improve targeting and product strategy.
• Convert research outcomes into clear recommendations using executive decks, dashboards, reports, and narrative storytelling for decision-makers.
• Manage external agencies, panel partners, data suppliers, and analytics vendors while maintaining quality, budget discipline, and timely delivery.
• Use consumer research tools, CRM platforms, survey systems, Microsoft Office, Power BI, Tableau, SPSS, SQL, and other BI solutions to support analysis and reporting.
• Maintain compliance with privacy laws, ethical research practices, internal policies, and consumer data governance standards.
• Prepare insight reports, leadership dashboards, market forecasts, trend reviews, and strategic guidance for senior stakeholders.
• Lead and mentor analysts, researchers, and cross-functional teams while encouraging curiosity, innovation, collaboration, and continuous improvement.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Market Research, Psychology, Statistics, Economics, Data Analytics, or a closely related discipline is preferred.
• A Master’s degree, MBA, or equivalent, along with certifications in Market Research, Consumer Behavior, Business Analytics, or Data Science, is an advantage.
• At least 5 years of experience in consumer insights, market research, customer analytics, business intelligence, marketing analytics, or similar work.
• Minimum 2 years of experience leading research programs, insights teams, or strategic analytics efforts preferred.
• Strong command of qualitative and quantitative research methods, consumer behavior, segmentation, statistical analysis, journey mapping, and behavioral analytics.
• Hands-on experience with survey platforms, CRM systems, Power BI, Tableau, SPSS, SQL, Microsoft Office, Google Analytics, and BI tools.
• Exposure to predictive analytics, AI-based consumer insights, social listening tools, CDPs, digital marketing analytics, and visualization tools is a plus.
• Strong analytical ability, research discipline, strategic thinking, organization, project management, and problem-solving skills.
• Excellent communication, presentation, storytelling, stakeholder management, and cross-functional collaboration skills.
• Ability to convert consumer data into business actions that improve satisfaction, innovation, and sustainable growth.
• Comfortable working independently in a remote setup.

What We Offer

• A fully remote role based in the United Arab Emirates.
• A competitive compensation package.
• Opportunities for professional development and growth in analytics leadership.
• Exposure to advanced consumer analytics, AI-led market intelligence, customer experience transformation, and strategic business work.
• A flexible and collaborative work culture.
• A supportive environment built around innovation, customer focus, teamwork, analytical excellence, and continuous improvement.
• The chance to influence business strategy through data-led consumer insights and market intelligence.
• Clear growth paths across consumer insights, market research, customer analytics, marketing strategy, and executive leadership functions.

Work Arrangement

This is a full-time remote position for candidates located in the United Arab Emirates. The role is positioned at mid to senior level.