仕事内容

About Ascella Group

Ascella Group is seeking an ambitious Business Development Executive to generate a steady stream of high-quality opportunities in global markets. The focus is on consultative selling across industries such as website and custom software development, branding, digital marketing, and cybersecurity services. This role involves understanding clients' unique goals and challenges before tailoring solutions to meet their needs.

Key Responsibilities

Conduct thorough research to identify prospects fitting Ascella's ideal clients.
Develop targeted lists using platforms like LinkedIn, Upwork, and company databases.
Initiate personalized outreach through multiple channels including LinkedIn, email, cold calls, and Upwork.
Engage decision-makers such as founders, CEOs, marketing heads, and business owners in meaningful conversations.
Perform qualification calls to understand client objectives, budgets, timelines, and decision process.
Schedule discovery meetings with the founder or consulting team for qualified leads.
Ensure accurate CRM updates and detailed handover notes for each prospect.
Submit weekly reports on outreach activity, responses, meetings scheduled, and pipeline status.
Monitor industry trends and competition, suggesting improvements for lead generation and messaging strategies.

Ideal Target Markets and Customers

Geographies include the United States, Canada, Europe, India, Australia, and the Middle East. The ideal customers range across healthcare organizations, premium/luxury brands, professional services, funded startups, SMEs, and mid-market companies investing in relevant digital services.

Required Qualifications and Skills

1 to 4 years of experience in B2B business development or outbound lead generation.
Demonstrated success generating leads particularly through LinkedIn and Upwork.
Persuasive cold-calling skills with international prospects.
Excellent written and spoken English communication abilities.
Strong research, prospecting, and relationship-building capabilities.
Confidently engage with senior decision-makers such as founders and CXOs.
Effective objection handling and conversational techniques.
Highly organized, proactive, and able to work independently in a remote setup.

Preferred Experience

Background in selling or generating leads for website/software development, UI/UX design, branding, digital marketing, SEO, or cybersecurity.
Proficiency with tools including LinkedIn Sales Navigator, Upwork, HubSpot, Zoho CRM, Pipedrive, Apollo, and Google Workspace.

Performance Metrics and Probation

Success is measured by the volume of qualified conversations, discovery meetings, sales-ready opportunities, CRM accuracy, and revenue generated from sourced leads. The role includes a 4-month probation focusing on outreach consistency, lead quality, communication skills, independence, and contribution to business growth. Confirmation as a full-time employee depends on successful probation completion.

Why Join Ascella?

Collaborate directly with company leadership.
Engage with premium international clients.
Gain experience in consultative B2B sales with high-value clients.
Opportunity for growth into senior sales and business development roles.
Performance-driven culture with unlimited earning potential.

Please Note

This role is focused on outbound prospecting and lead generation—not inbound support or closing-only roles.
Mass messaging or lack of prospect research is discouraged.
Requires self-motivation and ability to work with minimal oversight.

Business Development Executive