Brand Associate

About the Role

Beautywise, a rapidly expanding beauty and personal care brand recognized on Shark Tank, is seeking a dynamic and imaginative Brand Associate to enhance its marketing team. This position uniquely blends responsibilities across brand management, content creation, community engagement, influencer collaboration, partnerships, and activation strategies. The Brand Associate will ensure a premium and consistent brand presence across both digital and physical consumer touchpoints.

Key Responsibilities

• Develop and implement monthly content calendars for platforms such as Instagram, YouTube, LinkedIn, Facebook, and other relevant channels.
• Create and oversee engaging brand content including reels, stories, educational posts, campaign promotions, and trending formats.
• Contribute to campaign ideation, product launches, scriptwriting, and narrative crafting to align with brand storytelling objectives.
• Maintain consistent brand messaging and tone across communications.
• Conceptualize, shoot, and produce short-form video content, with readiness to represent the brand on camera when needed.
• Collaborate closely with founders, content creators, and internal teams to realize innovative content ideas.
• Develop and sustain an engaged Beautywise community through effective management of audience interactions, comments, direct messages, reviews, and overall brand sentiment.
• Promote customer advocacy, user-generated content, and community-driven initiatives.
• Identify and evaluate relevant creators, influencers, dermatologists, nutritionists, and domain experts to support influencer marketing efforts.
• Assist in managing influencer campaigns from sourcing and briefing to execution and analytical reporting.
• Work alongside agencies and creators to ensure high-quality and impactful content delivery.
• Support the rollout of product launches, seasonal campaigns, and various marketing projects.
• Recognize and act on opportunities for brand building, including events, exhibitions, fitness and wellness collaborations, dermatology partnerships, and creator activations.
• Represent the company at events and activations when required.
• Perform campaign performance analysis and foster interdepartmental collaboration.

Candidate Profile

• Preferably possesses around 1 to 3 years of relevant experience in brand marketing, social media, content development, community building, or influencer marketing.
• Demonstrates a solid grasp of D2C marketing performance metrics, content creation techniques, and current social media trends.
• Exemplifies excellent communication and storytelling abilities.
• Comfortable with content creation and appearing on camera as brand representation.
• Exhibits a highly proactive attitude, strong organizational skills, and a focus on execution.
• Passionate about beauty, wellness, lifestyle, and consumer product brands.
• Exposure to D2C brand environments is advantageous but not mandatory.

Why Join Beautywise?

• Opportunity to work closely with the founders and contribute significantly to shaping a fast-growing beauty and wellness brand.
• Gain broad experience across brand marketing, content strategy, community management, partnerships, and activation events.
• Experience a high degree of ownership, rapid learning, and the ability to drive substantial impact from day one.

Eligibility

Applicants should have completed any graduate-level degree.