Assistant Manager - CRM

Key Responsibilities

• Comprehend product funnels and collaborate with technology and product teams to specify events for marketing automation tools, facilitating campaign setups.
• Assess business goals and campaign aims to strategize configuration elements such as segmentation, profiling, audience cohorts, content, frequency, and channels for impactful customer lifecycle campaigns aimed at achieving growth targets and KPIs.
• Ensure smooth setup, quality assurance, and execution of Customer Lifecycle Management (CLM) campaigns.
• Design and plan experimental approaches within new and existing CLM campaigns to enhance efficiency and meet established objectives and KPIs.
• Optimize targeting strategies and communications for existing customer segments by analyzing transactional and intent data to identify and suggest new customer segments for improved targeting.
• Generate detailed reports, conduct analysis and insights extraction from CLM campaign data, establish benchmarks, and create accessible reports and dashboards to guide actionable campaign improvements.
• Manage relationships with internal and external stakeholders, including agencies, channel partners, and vendors, to support business objectives.

Areas of Direct Responsibility

• Lead comprehensive campaign planning and flawless execution of CLM and retention marketing campaigns on marketing automation platforms.
• Monitor daily campaign performance, generate reports, track essential health metrics, and develop dashboards that translate data into informed marketing decisions.
• Perform continuous impact and incrementality assessments of campaigns, using analytics to measure effectiveness, suggest optimizations, and promote data-driven campaign strategies.
• Collaborate cross-functionally with creative, content, and technical teams to collect requirements, resolve dependencies, and ensure timely delivery of all campaign launch components.