Assistant Manager - Brand Strategy

About Godrej Industries Group

Godrej Industries Group serves more than 1.1 billion consumers worldwide, leading markets across consumer goods, real estate, agriculture, financial services, and chemicals sectors.

About Godrej Properties Limited

Godrej Properties incorporates the Godrej Group's century-long heritage of trust and excellence into the real estate sector, focusing on innovation, sustainability, and advanced design and technology in its developments.

Role Overview

This position involves strategizing and implementing integrated brand and marketing communications to enhance Godrej Properties' brand value and ensure a unified brand experience throughout consumer interactions. Key responsibilities include managing brand storytelling via campaigns, social media, digital content, videos, marketing materials, and live events while coordinating with internal teams and external agencies to present compelling brand experiences.

Key Responsibilities

• Drive brand messaging and narratives for Godrej Properties using ATL and BTL campaigns on owned platforms with impactful visual content.
• Develop and maintain brand assets such as audiovisuals, films, project showcases, customer testimonials, leadership messages, newsletters, and social media posts.
• Maintain uniformity in messaging, visual style, and adherence to brand guidelines across all marketing materials.
• Curate and oversee the brand's content ecosystem to broaden reach and shape customer perception effectively.
• Identify and manage influencer and content creator collaborations aligned with the brand strategy.
• Create integrated content campaigns to boost engagement, brand loyalty, and thought leadership across digital channels.
• Monitor and manage the brand’s online reputation by engaging with social media, review sites, and other digital platforms.
• Coordinate with Online Reputation Management (ORM) agencies to address customer feedback promptly, resolve issues quickly, and mitigate risks to the brand's reputation.
• Analyze digital feedback for insights to enhance brand perception and customer experience.
• Design and implement consistent and immersive brand experiences across sales offices and customer touchpoints.
• Plan and execute brand activations and milestone events to reinforce the Godrej Properties brand.
• Supervise agencies including creative, digital, PR, ORM, production, and events to ensure quality and timely project delivery.
• Collaborate closely with Sales, CRM, Design, Product, Digital, and regional marketing teams for cohesive marketing initiatives.

Qualifications

• MBA or postgraduate degree in Marketing, Brand Management, Mass Communication, or related disciplines.
• Experience in managing brand campaigns, social media, content creation, and marketing materials.
• Hands-on involvement with brand films, digital content, and agency coordination.
• Strong skills in project management, stakeholder engagement, communication, and data analysis.

Work Experience

2 to 4 years of relevant professional experience.

Benefits and Inclusive Policies

• Parental benefits including six months paid leave for primary caregivers, two months paid leave for secondary caregivers, childcare support for birthing, commissioning, and adoptive parents, flexible return-to-work options, and travel assistance for caregivers accompanying children under one year during business travel.
• Non-discriminatory workplace policies including gender-neutral anti-harassment guidelines, equal partner benefits, coverage for gender reassignment procedures, advocacy, and support for persons with disabilities.
• Comprehensive wellness support comprising extensive health insurance with add-ons, elder care support, preventive healthcare, outpatient medical coverage (including vaccinations, dental, vision), unlimited sick leave, flexible and remote working options, mental health resources and counseling programs.
• Recognition programs celebrating individual, team, and organizational accomplishments via structured and instant reward platforms.
• A firm commitment to diversity and equal opportunity, fostering an environment free of discrimination based on nationality, race, color, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status.