Analyst - Marketing Operations

About the Role

This role is for a careful and detail-oriented platform administrator within the Marketing Operations team. You will help run the everyday administration, governance, and support activities for major marketing and collaboration tools such as Salesforce Marketing Cloud, Wrike, LiveSocial, Bynder, and other business applications. The position is business-facing and focuses on keeping platforms secure, compliant, and running smoothly while working closely with users and internal stakeholders.

Company Overview

Principal Financial Group is a long-established financial services organization providing retirement and investment solutions, as well as life and health insurance, to business, individual, and institutional customers. The company has been operating for more than 125 years and supports clients through a large workforce. This opportunity is within its captive operation based at a modern facility in Magarpatta City, Pune.

Key Responsibilities

• Manage user account activities end to end, including new account setup, permission changes, access updates, and deactivation.
• Maintain platform settings and ensure they stay aligned with governance rules and operational standards.
• Oversee the daily functioning of promotional and collaboration tools so they remain reliable and effective.
• Keep platform records up to date, including SOPs, process documents, configuration details, and governance logs.
• Support the rollout of new features, enhancements, and system upgrades.
• Create reports and dashboards covering usage trends, platform performance, and data quality.
• Act as the first point of contact for platform-related support questions and incidents.
• Investigate access, configuration, and operational issues, and coordinate with internal teams or vendors when needed.
• Respond to support requests promptly while maintaining strong service quality.
• Support governance checks, access reviews, and compliance-related activities.
• Track user permissions and help ensure security and access-control requirements are followed.
• Spot risks, workflow gaps, and opportunities to improve processes.
• Work with business users to understand their needs and encourage wider platform adoption.
• Suggest process improvements and contribute to platform optimization efforts.
• Assist with testing, feature releases, and change-management activities.
• Prepare and update user guides, FAQs, and training materials.
• Run walkthroughs for users and help them adopt platform features and usage guidelines.

Requirements

• 2 to 4 years of experience in platform administration, business systems support, marketing operations, or a similar area.
• Hands-on exposure to enterprise tools such as Salesforce Marketing Cloud, Wrike, LiveSocial, Bynder, Adobe Experience Cloud, or comparable applications.
• Experience with access administration, permission management, ticket handling, and user support.
• Bachelor's degree or equivalent professional background.
• Strong written and spoken communication skills.
• Solid understanding of platform administration, access control, and governance practices.
• Good troubleshooting ability and a practical approach to solving issues.
• Strong interpersonal skills and a sharp eye for detail.
• Ability to juggle several priorities in a busy, fast-moving environment.
• Customer-first mindset with the ability to manage stakeholder relationships effectively.
• Willingness to learn new technologies and adapt to changing business processes.
• Preferred background includes support for multiple platforms in marketing, content, digital operations, or business systems environments.
• Exposure to vendor coordination, customer issue handling, and release or change management is an advantage.
• Experience producing process documentation, training content, and user-facing guides is preferred.
• Platform certifications or relevant learning credentials are a plus.
• Basic familiarity with HTML, SQL, APIs, or integrations is preferred.

Additional Information

The work shift is from 1:30 pm to 10:30 pm.

Eligible candidates should be any graduate.

Required experience is 2 to 4 years.

This role involves working in a platform administration and marketing operations environment with a strong emphasis on governance, support, and continuous improvement.

Skills and Tools

Platform administration, access management, governance, troubleshooting, stakeholder support, marketing operations, reporting and dashboards, process documentation, user training, change coordination, HTML, SQL, APIs, Salesforce Marketing Cloud, Wrike, Bynder, Adobe Experience Cloud