产品规划

Position Overview

Changan Automobile is hiring a Product Planning professional in Dubai to shape new vehicle products for a specific market. The role focuses on market analysis, product positioning, and lifecycle planning so the lineup matches local demand and competitive conditions.

Key Responsibilities

• Conduct market feasibility studies for new products and define the product’s market position, competitive standing, user profile, concept, and configuration scope.
• Take part in building the market formula and related product planning decisions.
• Set product and development priorities for the assigned region based on company strategy, customer needs, and competitor activity.
• Track progress toward product definition targets and summarize the main selling points.
• Manage the product life cycle according to the plan and propose action strategies based on market trends, competition, and demand analysis.

Required Qualifications

• Strong understanding of automotive basic structure and operating principles.
• Knowledge of product planning and product development workflows.
• Proficiency with commonly used product planning tools and methods, along with familiarity with market research and user research processes and basic techniques.
• Excellent communication, coordination, organization, and planning abilities.
• High ownership, strong dedication, quick learning ability, and an innovative mindset for problem-solving.
• Strong interest in automotive innovation and in developing standout products.
• Good market insight, verbal communication skills, and teamwork capability.
• Bachelor’s degree or above.
• Experience in product planning or overseas product planning is preferred.
• Preference for candidates with a valid driving license and at least one year of real driving experience.

Additional Notes

This position is based onsite in Dubai, United Arab Emirates. The employer is seeking someone who can support regional product planning with a strong balance of research, strategy, and execution.