Trade Marketing Manager

Company Overview

Designer Parfums is a rapidly expanding global fragrance enterprise based in London, operating across approximately 70 markets worldwide. As a family-owned business, it develops, creates, and distributes a diverse portfolio ranging from classic heritage scents to modern celebrity fragrances. The company owns brands such as GHOST, JENNIFER LOPEZ, HAWAIIAN TROPIC, CERRUTI, PLAYBOY, and JEAN LOUIS SCHERRER and also distributes brands like ARIANA GRANDE, GUY LAROCHE, PILOMA PICASSO, AIGNER, and GANT. With strong family values, Designer Parfums fosters an authentic, agile, and approachable workplace culture that encourages employees to be themselves while achieving business objectives.

Job Purpose

This full-time, permanent role involves spending four days per week in the London office and one day working remotely. The Trade Marketing Manager will drive efforts to market brands effectively in a highly competitive industry, focusing on innovative fragrance concepts appealing primarily to millennial and Gen-Z consumers. The role requires strategic oversight of UK trade marketing plans for a dynamic brand portfolio, working collaboratively with retail partners such as Boots, Superdrug, and The Perfume Shop.

Key Responsibilities

• Develop and implement trade marketing strategies to enhance brand visibility and consumer demand among retail and distribution channels.
• Collaborate with sales, marketing, and brand teams to align trade marketing initiatives with UK sales targets and marketing goals.
• Oversee the UK Trade Marketing Calendar, ensuring timely and flawless execution of brand activations and artwork requests.
• Manage daily communications with key retail partners’ buying and marketing departments.
• Lead presentations at major customer meetings, providing insightful marketing and promotional support guidance.
• Inject creative and innovative ideas to engage both customers and consumers effectively.
• Evaluate promotional campaigns to maximize return on investment and sales growth across multiple channels.
• Supervise the Visual Merchandising & Events Manager to ensure trade events align with brand standards and are executed punctually.
• Administer the Trade Marketing budget while analyzing performance and sales data to optimize outcomes.
• Monitor competitor launches and retail marketing activities to maintain Designer Parfums’ leadership in fragrance retail.
• Work closely with the Visual Merchandising & Events Manager to enhance brand presence in retail, optimize the brand experience, and drive significant sampling and promotional activations.
• Maintain brand visual presentation standards by coordinating with the UK Brand team to apply guidelines across all customer touchpoints.
• Communicate trade marketing plans and brand publicity clearly with stakeholders, including retail operations, sales, warehousing, customer service, and management teams.
• Support the Senior UK Marketing Manager in presenting marketing programs and providing Sales Managers with necessary marketing tools.
• Conduct regular store visits to gather competitor insights and stay updated on market trends.
• Coordinate with Sales Managers to ensure brand forecasts incorporate upcoming promotions and that activities are communicated promptly for supply planning.
• Manage brand assets distribution efficiently to third parties, retail marketing, internal marketing, and visual merchandising teams.
• Respond promptly to inquiries from brand, sales, and accounts teams.
• Assist with administrative tasks in the UK Marketing department, including purchase order processing, internal approvals, and trade invoice validation.

Requirements

• Minimum of two years’ experience in trade marketing, sales, or marketing roles within a leading FMCG company.
• Essential industry experience in fragrance, personal care, beauty, or cosmetics, with background in B2B beauty markets considered advantageous.
• Proven expertise managing key accounts with a trade marketing perspective.
• Marketing qualification or degree, preferably in a business-related field.
• Proficient in Microsoft Office applications, especially PowerPoint, Excel, SharePoint, and Outlook.
• Strong passion for the beauty sector.
• Self-driven, proactive, and capable of working independently under tight deadlines.
• Excellent written and verbal communication skills, with attention to detail in managing creative content and design.
• Sound understanding of sales and marketing integration in retail, brand management, or trade marketing roles.
• Knowledge of the UK trade landscape, ideally focused on beauty products.