Social Media Manager

About the role

DermCare Management is hiring a Social Media Manager to support its busy South Florida practice locations in Miami, Florida. Working with the Director of Marketing, this person will help establish the brand as a trusted source for cosmetic services, including invasive and non-invasive treatments such as Botox and fillers, by shaping a quarterly media plan and running campaigns that support business goals.

What you will do

• Shape the social media direction for the South Florida practices by defining the content approach, brand voice, and community engagement across all channels.
• Handle day-to-day publishing, audience interaction, and online conversation management across every platform.
• Keep a detailed social calendar covering practice updates, provider spotlight videos, events, and timely moments from the practice, while staying flexible enough to respond to beauty-related happenings.
• Track audience growth, engagement levels, and community sentiment, then summarize the results for stakeholders.
• Plan and deliver an influencer marketing program designed to expand reach and generate strong return on investment.
• Work closely with editorial, partnership, and public relations teams to create content that supports broader marketing goals and strengthens brand recognition.
• Draft marketing copy that supports web development efforts and helps improve practice websites.
• Monitor web and social channels for emerging topics, conversations, trends, and news related to cosmetics and plastic surgery.

Who this role is for

This position is meant for a professional who understands social media strategy beyond casual posting. The ideal candidate is genuinely interested in the cosmetic space, including plastic surgery, makeup artistry, and non-invasive treatments, and is motivated to help grow South Florida practices and medical providers through compelling storytelling and engaging digital content.

Requirements

• At least 2 years of experience in a coordinator or manager-level position.
• Strong brand experience, ideally gained in healthcare or beauty.
• Demonstrated success in driving measurable social media results.
• Hands-on experience building and running an influencer marketing program.
• Bachelor’s degree in marketing, communications, or a related discipline.
• Deep familiarity with social media platforms, trends, and platform-specific features.
• Ability to create and execute influencer partnerships from strategy through delivery.
• Strong storytelling skills with the ability to turn complex ideas into content that is easy to understand.
• Previous experience working with creative vendors, web developers, and agency partners.
• Comfort working as part of a team and building trust with both internal and external stakeholders.
• Confidence and credibility when working with senior leadership.
• Proficiency with Adobe Creative Suite, including Photoshop, Premiere Pro, and After Effects, for editing captured content.

Additional information

This is a full-time, onsite role based in Miami, Florida. The posting does not mention salary, perks, specific eligibility limits, number of openings, start date, or application deadline.