Social Media Executive

About the Role

YouTrip Australia seeks a proactive Social Media Executive to enhance its visibility on platforms such as Instagram, Facebook, TikTok, YouTube, and travel-related online communities. This role emphasizes hands-on content creation paired with managing social publishing, fostering community engagement, monitoring trends, and analyzing performance data.

Role Overview

Your mission is to elevate YouTrip's brand awareness, credibility, and relevance by crafting captivating, authentic content tailored to travel audiences — steering clear of corporate or sales-focused messaging.

Key Responsibilities

• Produce, film, and edit short-form content native to social media platforms like Instagram, TikTok, and YouTube.
• Create engaging material including travel tricks, budgeting advice, card demonstrations, lifestyle stories, and authentic customer experiences.
• Develop compelling scripts, attention-grabbing hooks, captions, and visual styles aligned with each platform's nature.
• Capture straightforward product features such as tap-to-pay, foreign exchange comparisons, ATM usage, and app tutorials.
• Assist in daily content posting across YouTrip's social channels, including scheduling, crafting captions, selecting hashtags, and engaging with the community.
• Maintain culturally relevant, timely, and on-brand content, repurposing materials as needed across different formats.
• Design simple graphics like thumbnails, subtitles, overlays, and layouts while ensuring visual cohesiveness and a natural social media aesthetic.
• Adapt content dynamically based on performance insights and platform trends.
• Monitor social and creator trends, experiment with new content formats and share findings with marketing colleagues.
• Track key basic metrics such as view counts, engagement, and saves to guide content refinement.
• Support the collection and management of authentic user-generated content (UGC), aiding in creator briefs and content guidelines.
• Promote content seeding within relevant travel-related online groups, forums, and niche communities.

Candidate Profile

• A minimum of 1-2 years experience creating social or user-generated content in brand, freelance, or personal settings.
• Confidence in filming oneself or others in natural, creator-centric styles.
• Proficient in short-form video editing tools including CapCut, VN, Premiere, or equivalent.
• Good design sensibility with experience using Canva, Figma, Adobe Creative Suite or similar.
• Solid understanding of Australian culture and travel audience preferences.
• Highly independent, curious, agile, and eager to rapidly test, learn, and iterate content.
• Good awareness of online culture, platform-specific humor, and current emerging trends.

Preferred Qualifications

• Experience or interest in AI creative tools like ChatGPT, Claude, Higgsfield, or Midjourney that accelerate content brainstorming and production.
• Passion for travel topics, budgeting strategies, or financial technology products.