Social Growth Lead

About the Role

We are looking for a hands-on Social Growth Lead to develop and expand a vibrant personality-driven social media presence from the very beginning. This role encompasses the full spectrum of social media management on Instagram and TikTok, including strategy formulation, account creation, content planning, production oversight, publishing, audience expansion, community engagement, and performance evaluation. You will collaborate closely with the founder to craft a distinct digital identity and evolve it into an engaging and prominent social platform.

Key Responsibilities

• Establish and inaugurate Instagram and TikTok profiles from scratch, defining the positioning, brand voice, content pillars, visual style, and channel strategy.
• Design and implement organic growth tactics focusing on boosting reach, interaction, follower count, and sustainable audience expansion.
• Ideate viral campaigns, social-centric stories, and replicable content formats that craft a unique and recognizable online persona.
• Manage the entire content workflow, from research, idea generation, scripting, content calendar creation, production coordination, approval processes, publishing, to optimization.
• Leverage analytics tools to analyze platform metrics such as audience insights, watch time, retention, and engagement to inform creative strategy and enhance results.
• Oversee daily community interactions and collaborate effectively with the founder and other creative contributors.

Candidate Requirements

• Demonstrable experience in launching and driving organic growth of Instagram and TikTok profiles from zero or very low follower bases.
• A robust portfolio showcasing viral, high-impact, or culturally significant social media content backed by tangible growth metrics.
• Thorough knowledge of platform algorithms, audience dynamics, retention strategies, discovery methods, engagement techniques, and organic expansion on Instagram and TikTok.
• Strong expertise in creative social strategies and storytelling tailored to personality-driven content, with an ability to convert a persona into engaging, repeatable content formats.
• Proficient in managing end-to-end social media processes including planning, content creation, production, publishing, data analysis, and community management.
• Excellent project management capabilities and teamwork skills to work alongside founders and creative teams smoothly.
• Availability to operate on Pacific Standard Time (PST) working hours.

Preferred Qualifications

• Background in working with creator-centric brands, founders, entertainment ventures, personality-led accounts, legal brands, or character-driven content is a plus but not a necessity.