Social and Content Strategy Manager

About amika

amika, meaning "friend," is a bold haircare brand born in Brooklyn and nurtured in salons. Our products combine clinical efficacy with a signature scent and are enriched with sea buckthorn, a nutrient-rich superfruit that nourishes hair and scalp. Proudly certified as a B-Corp, amika is committed to sustainable practices including responsibly sourced ingredients, recyclable packaging, and energy-efficient production processes, aiming to achieve Net Zero emissions by 2030. We value stylists as vital partners and seek to empower self-expression, championing inclusivity with the mantra "all hair is welcome™".

Role Overview

We are seeking an imaginative and culturally savvy Social and Content Strategy Manager to join our Social & Community team full-time at our Brooklyn, NY office (2 days onsite weekly). This role focuses equally on the strategic design of impactful social media content and the creative execution that drives engagement and brand loyalty, shaping how amika is represented across social platforms in campaign and product moments.

Key Responsibilities

• Collaborate with the Director to develop social media strategies for campaigns and product launches, defining goals, success metrics, and platform-specific storytelling.
• Establish content themes and schedule campaign milestones to maintain a cohesive and continuous brand presence across regions and product lines.
• Create innovative social-first content concepts—series, formats, and standalone ideas—that authentically convey amika’s voice and product efficacy.
• Produce precise and motivating briefs for creative teams and partners; oversee content production, review, and approvals.
• Introduce emerging social formats, platform trends, and cultural moments with recommendations for integration.
• Coordinate with Influencer Marketing to align on creator selection, campaign involvement, and integration of influencer content across channels.
• Embed stylist community storytelling into campaigns, valuing their influential role.
• Support junior team members by offering mentorship, feedback, coaching, and delegated ownership while maintaining strategic oversight.
• Analyze social content performance and utilize insights to inform future strategies and campaigns, sharing learnings across departments.
• Work cross-functionally with Community Coordinators, Brand, Creative, Product Marketing, E-commerce, and Retail teams to ensure seamless social media execution.

Growth Potential

• Lead end-to-end execution of campaigns.
• Drive strategy for emerging platforms and new content formats.
• Expand stewardship of creator relationships and deepen integration of stylist voices.
• Shape social media planning, briefing, and measurement processes organization-wide.

Required Qualifications

• 5 to 7 years of professional experience in social media or content roles with substantial responsibility for campaign and product launch strategies.
• Proven ability to develop original concepts that achieve measurable community engagement.
• Expertise with TikTok, Instagram, and YouTube Shorts, understanding their distinct user behaviors.
• Experience managing creator partnerships, recognizing factors that foster successful collaborations.
• Strong analytical skills with the ability to interpret data reports and derive actionable recommendations.
• A keen aesthetic sense and informed viewpoints on beauty and cultural trends.
• Experience mentoring junior colleagues and a passion for team development.
• Background in beauty, haircare, or communities with a passionate following is highly advantageous.

Additional Information

Compensation for this position is $100,000 annually plus bonus incentives. To apply, candidates must be based in the United States with authorization to work and willing to commute to the Brooklyn, NY office two days per week. This hire will join a dynamic and dedicated team committed to creativity, collaboration, and meaningful brand storytelling.