Senior Regional Director

Role Overview

The Senior Regional Director is accountable for the financial and operational performance of a territory that spans 20 to 25 club locations. This role directly manages about 4 to 5 District Managers and reports to the COO. It involves close partnership with other regional leaders and district managers to roll out strategic plans that strengthen member retention, grow revenue and sales, and improve employee engagement. Because the role is highly strategic and field-facing, regular club visits and strong on-site presence are essential. Candidates are expected to live within the region they support.

The compensation for this position is $110,000 to $120,000.

Leadership and Team Development

• Recruit, shape, and sustain a high-performing group of District Managers who can deliver across operations, sales, and fitness.
• Coach and support District Managers by setting clear expectations, tracking performance, and giving constructive feedback when needed.
• Spot strengths and development gaps to help each manager reach full potential.
• Take part in monthly succession planning to develop future club and district leaders.
• Define KPIs that support sales, fitness, and operational targets.
• Demonstrate leadership behaviors that reflect the company’s values, including accountability, consistency, integrity, respect, and recognition.
• Run weekly leadership calls to review performance, align priorities, and translate regional strategy into practical actions for District Managers.
• Create reliable communication routines, processes, and workflow rhythms.

Business Execution and Performance

• Work with the COO to set goals and KPIs for each club and build a regional scorecard or dashboard.
• Review sales performance, market trends, member attrition, facility conditions, and equipment reports to guide improvements in sales, retention, and operating efficiency.
• Use the regional P&L regularly to identify trends and steer decisions toward business goals.
• Design and communicate regional sales approaches, KPIs, and tactics to boost membership sign-ups, fitness sales, and retention.
• Remove barriers to growth and uncover revenue opportunities, while sharing insights with marketing and other leaders to improve promotions and campaigns.
• Carry out regular audits to find anomalies, data variances, and compliance issues.

Collaboration and Communication

• Partner with the Regional Director of Operations so sales plans support operational goals and member experience initiatives.
• Act as the connection point between field sales teams and corporate leadership, ensuring feedback and challenges from the clubs are clearly communicated.
• Participate in regional and company-wide sales meetings and contribute to shared sales strategies and best practices.
• Use internal resources from Human Resources, Marketing, Finance, Facilities, and subject matter experts to support execution.

Requirements

• At least 4 years of multi-unit leadership experience, preferably in fitness, retail, or hospitality.
• At least 2 years of experience leading leaders who manage other leaders.
• Background in a performance-focused organization.
• Strong ability to use P&L statements and business metrics to inform decisions.
• Excellent business judgment, analytical thinking, decision-making, and organizational skills.
• Strong communication, delegation, leadership, and interpersonal abilities.
• Comfort working strategically while also shifting into hands-on execution when needed.
• Reliable transportation and the ability to travel often to clubs across the region.
• Preferred residence within the supported region, especially South Texas including McAllen, Edinburg, Mission, Brownsville, and surrounding areas.

Additional Information

The company’s core values are Integrity, Service, Courage, Responsibility, and Passion.

The employer is an equal opportunity employer.