Senior Executive - Marketing

Overview

We seek a dynamic and proactive Senior Executive in Marketing to enhance our brand visibility through strategic agency management, influencer partnerships, and localized marketing efforts. The ideal candidate will possess strong stakeholder engagement skills, multitask effectively across teams and agencies, and execute marketing campaigns flawlessly. Prior experience with direct-to-consumer (D2C) brands, especially within beauty, skincare, personal care, or lifestyle sectors, is essential.

Key Responsibilities

• Coordinate and manage relationships with creative, social media, influencer, ATL/BTL, and regional marketing agencies, serving as the main liaison to ensure timely delivery of marketing initiatives.
• Oversee agency performance metrics, deadlines, and campaign success; manage onboarding processes for regional agencies, including new partnerships like the Kerala marketing agency.
• Maintain ownership of the brand content calendar across digital and social channels, collaborating with internal and external teams for content creation and approvals to ensure consistent messaging across Instagram, Facebook, community networks, and other brand channels.
• Identify appropriate influencers and creators, lead negotiations on commercial terms, deliverables, and usage rights, and manage influencer campaigns from briefing through execution to final reporting, ensuring cost efficiency without compromising effectiveness.
• Optimize local digital presence by managing Google Business listings and other discovery platforms; design and implement localized campaigns to boost brand recognition and foot traffic, working closely with regional teams to engage local communities.
• Facilitate seamless campaign execution across channels by coordinating with departments like Retail, Design, Content, Brand, Operations, and external partners; proactively resolving any project delays or hurdles.
• Represent the brand externally in dealings with agencies, influencers, partners, and vendors, cultivating strong collaborative relationships and providing critical support during key campaign launches and high-priority projects.

Candidate Profile

• Between 3 and 6 years of relevant experience in marketing domains such as brand, social media, influencer marketing, or agency management.
• Mandatory experience with D2C businesses; preference for backgrounds in Beauty, Personal Care, Cosmetics, Fashion, or Lifestyle brands.
• Skilled in agency and stakeholder management alongside expert handling and negotiation of influencer marketing initiatives.
• Well-versed in content marketing strategies and social media platform dynamics.
• Strong organizational and project management capability, along with excellent communication and interpersonal skills to manage multiple concurrent projects.
• Commercially savvy with proven negotiation proficiency.