Senior Event Manager

About POP MART

Founded in 2010, POP MART is a prominent global leader in trend culture and entertainment, focusing on intellectual property (IP) development and operations. The company supports international artists and designers, creating popular character IPs such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS, and Hirono. POP MART runs over 500 physical stores and 2,300 Robo Shops across 30+ countries and connects with consumers in over 90 countries via multiple e-commerce platforms.

Position Overview

Based in Culver City, CA, the Senior Event Manager will build and lead POP MART's U.S. Events department during a dynamic growth phase. This role involves creating strategies, processes, vendor relationships, and operational frameworks to support flagship store launches, IP releases, pop-ups, exhibitions, community gatherings, and national brand activations throughout the United States. The position requires both strategic vision and hands-on execution capability within a fast-paced, evolving environment.

Key Responsibilities

• Design and implement the U.S. events strategy aligned with retail, marketing, and business goals.
• Develop scalable procedures for event planning, budgeting, approvals, vendor management, and execution across event categories including grand openings, pop-ups, exhibitions, and brand activations.
• Create annual event calendars and operational manuals.
• Manage all aspects of event execution—timelines, logistics, staffing, production, and onsite delivery.
• Oversee relationships with external agencies, creative partners, contractors, and vendors ensuring exceptional customer experiences that reinforce the brand.
• Implement standardized project management tools and reporting to track performance metrics such as attendance, engagement, sales impact, and ROI.
• Maintain vendor partnerships across various U.S. regions and ensure compliance with venue, legal, and safety requirements.
• Collaborate cross-functionally with Retail Operations, Marketing, Visual Merchandising, Store Development, Facilities, and global teams to localize and operationalize brand initiatives.
• Provide event planning support, standards, and training to store teams.
• Build and grow the events team by recruiting, mentoring, and fostering a culture of accountability, innovation, and collaboration.

Required Qualifications

• Bachelor’s degree in Marketing, Event Management, Business, Communications, Hospitality, or related field, or equivalent experience.
• At least 7 years of leadership experience in retail events, experiential marketing, brand activations, or large-scale event operations.
• Proven ability to establish or scale event programs and manage multi-location or national retail activations.
• Skilled in project management, budget oversight, vendor negotiation, and partner coordination.
• Excellent organizational, communication, and leadership qualities.
• Adept at working in fast-changing, high-growth settings and managing shifting priorities.
• Willingness to travel domestically as required.

Desired Skills & Attributes

• Entrepreneurial mindset with a passion for building new functions from scratch.
• Combines strategic planning with detailed operational execution.
• Strong ownership and accountability for results and continuous process improvement.
• Comfortable in ambiguous situations and able to adapt rapidly.
• Effective relationship builder across teams and stakeholders.
• Creative with a focus on measurable business outcomes.
• Thrives in a collaborative, diverse, and global workplace.

Compensation and Benefits

The annual salary range for this position is $110,000 to $140,000, subject to geographic variation and individual qualifications. The role may also be eligible for incentive compensation. Benefits include a competitive package with 401(k), health insurance, paid time off, paid sick leave, and family leave. Career growth through leadership development and stretch assignments is supported.

Additional Details

Work is expected onsite five days a week to encourage teamwork and close collaboration. The role requires occasional lifting up to 25 pounds and the ability to remain seated for extended periods while using office equipment.

Background checks in compliance with local Fair Chance laws will be conducted after a conditional offer. POP MART is an Equal Opportunity Employer committed to an inclusive workplace free from discrimination. Reasonable accommodations are available for applicants with disabilities during the hiring process upon request.