Senior Brand Manager

About the Role

This position involves leadership of brand strategy for a well-established wine and spirits company, located in Los Angeles, CA. The role requires a proactive marketer who excels in a collaborative setting and is dedicated to developing iconic consumer brands.

Key Responsibilities

• Create and implement yearly brand strategies and business plans aimed at growing market share and overall brand growth.
• Oversee integrated marketing campaigns spanning digital, social media, trade marketing, events, and shopper marketing channels.
• Utilize syndicated and consumer insights data to recognize market trends, enhance performance, and influence strategic business choices.
• Manage the comprehensive marketing mix including pricing, promotional activities, packaging, innovation, creative development, and portfolio management.
• Collaborate cross-functionally with teams from sales, finance, operations, digital marketing, trade marketing, and external agencies.
• Lead and mentor a small team, fostering a culture of collaboration and high performance.
• Communicate performance reports and strategic proposals to executive and commercial leadership.
• Drive innovation initiatives and contribute to shaping the brand’s future trajectory.

Candidate Profile

• Minimum of 7 years in brand marketing within the wine, spirits, or beverage alcohol industry, preferably.
• Proven track record of managing consumer brands with progressive career advancements.
• Experienced in team leadership with a passion for talent development and coaching.
• Strong commercial insight, capable of managing marketing budgets and utilizing data analytics to inform decisions.
• Exceptional communication and presentation skills, with an executive presence.
• Strategic yet hands-on approach, comfortable in fast-paced and entrepreneurial environments.

Additional Information

The location requires being onsite four days a week with a hybrid working model. This opportunity offers both accountability and influence to individuals eager to make a mark in brand building within the beverage alcohol sector.