Senior Associate Marketing

Job Overview

This role involves taking complete ownership of vertical marketing strategies and their execution, focusing on integrated programs that align with business priorities and growth initiatives. The position emphasizes brand positioning through thought leadership and impactful content to enhance market perception and analyst visibility.

Key Responsibilities

• Lead and implement vertical marketing strategies and integrated campaigns responsive to business needs and growth plans.
• Develop and strengthen brand messaging and thought leadership materials to improve market positioning and analyst relations.
• Design and operate targeted demand generation campaigns to boost pipeline, customer engagement, and marketing-driven revenue.
• Work alongside sales teams to craft compelling narratives and collateral supporting significant deals and strategic pursuits.
• Coordinate with various teams to produce relevant content, including case studies, point-of-view documents, multimedia assets, and executive materials.
• Manage relationships with industry analysts and ecosystem partners to reinforce the company's position in key forums.
• Plan and execute major events, including global conferences, roundtables, and client engagements, to showcase leadership in the sector.
• Collaborate cross-functionally with sales, delivery, service lines, and corporate marketing to ensure alignment and business impact.

Additional Information

The position is based in Bangalore, Hyderabad, Pune, and Noida, offering opportunities to work closely with diverse teams across locations.